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B2B Digital Marketing
How to change target audiences and refine B2B audiences
Sometimes you’ll run a great campaign—but the results don’t reach your expectations. It can be a challenge to find the root of the issue. The answer could be you need […]
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B2B Digital Marketing
Bing AI Integration: How It Will Change B2B Search Marketing
Recently, we’ve heard a lot of news about Artificial Intelligence (AI) and its expanded use cases. Its application in search engines, like the Bing AI integration, is a particularly interesting […]
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B2B Digital Marketing
How to Identify and Evaluate B2B Buying Groups
In B2B today, there is rarely a unilateral buying decision. This means that targeting buyers is a little more complicated. Because your focus shouldn’t be on just one buyer—but a […]
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