Laser-Focused on Delivering B2B Solutions

Posted July 28, 2022

Laser-Focused on Delivering B2B Solutions

Posted July 28, 2022

Rob Sanchez, CEO of Anteriad – We are excited to announce that Anteriad’s Marketing Cloud has been named a winner of the Product of the Year in the 2022 Sales and Marketing Technology Awards program!  As a leading provider of B2B marketing solutions for many blue-chip brands, we understand that our customers’ goals are our goals and providing them with full funnel technology that incorporates cutting edge data drives their growth.  We are honored to be recognized for this Sammy Award and look forward to continued success. 

B2B marketing is becoming ever more complex, and Anteriad is laser-focused on delivering solutions that position B2B marketers for success in an evolving landscape. B2B buyers prefer various buying channels such as traditional transactions, digital self-serve and remote interactions.  Getting the buyer’s journey right requires marketers to have full-funnel marketing capabilities including the right data and insights and omnichannel execution across every account.

At Anteriad, we speak to that need for a holistic solution, and I’m excited about the launch of the new website, which is designed to make it easy for B2B marketers to explore our solutions, find relevant case studies and research, and work with us. 

Just like our clients, we also work across digital and traditional channels, and we hope to see you in person soon at upcoming events.  Anteriad will be sponsoring B2BSMX in Boston August 8-10.  Be sure to stop by our booth and say hello!  We’ll also be back at the Ritz-Carlton in Half Moon Bay, CA for our Technology Marketing Exchange in September – look for registration to be open soon.

We continue to forge ahead, expanding our offering, announcing new partnerships, and delivering game-changing thought leadership. Most recently, we published a case study with our longtime client OpenText, one of the largest software technology companies in Canada. OpenText has worked with Anteriad for more than five years, using our data to improve their understanding of their clients and prospects, and drive more relevant marketing initiatives. To date, OpenText has experienced a 6x increase in ROI over their previous approach and we’re excited to continue helping them to drive even more growth.

We’re also hiring for an array of exciting roles at our organization.  Anteriad prides itself on being an organization that fosters growth for not only our customers, but our employees as well.  Through leading, collaborating, celebrating and nurturing innovation, we inspire each other for great success.  If you’re interested in joining our team, please get in touch. 

Enjoy the summer!