Skip to content
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels.
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.

Practical Marketing Ideas to Rev Up Your Startup

Michele Cobb, Chief Marketing Officer at RefineRE and an expert in pragmatic growth marketing, shares her insights and strategies for driving data-driven growth for your business.

Michele emphasizes the importance of delivering new clients and organic opportunities to drive growth, regardless of whether you’re a startup or an established enterprise. She also provides practical tips and advice for navigating the unique challenges and solutions that startups face in the marketing landscape.

In this interview, Michele discusses whether startups should adopt a traditional marketing strategy, and compares the challenges and solutions faced by startups to those experienced by enterprises. She also touches on the balance between product messaging and customer education and provides insights on how to strike the right balance.

If you’re looking for practical marketing ideas and strategies to take your startup to the next level, this video resource is a great place to start. Learn from Michele’s experience and expertise to help you drive data-driven growth and achieve your business goals.