Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Analytics + Intelligence
Prove the effectiveness of programs by leveraging services for multi-channel matchbacks, controlled holdout and geo-burst testing, and multi-touch attribution modeling.
If you're looking for help identifying your audience or with customer acquisition including personalized outreach, we've got you covered. We also offer a unified platform so everything's in one place.
B2B Marketing Success
Working with Anteriad, Infinite Electronics experienced:
- 80:1 return on ad spend for account-based marketing program
- 20% increase in revenue for one of their brands
- Streamlined time-to-market for ABM campaign activation, enhanced ROI analysis for current customers and prospects, and introduced data-driven marketing initiatives tailored to top-value customers and prospects
Anteriad Analytics + Intelligence
Unlock the power of your data with insights to fuel better marketing strategies. This includes attribution, measurement, and consulting services.
- Customer cohort analysis: Gain a deeper understanding of your customers through insightful cohort analysis.
- Marketing effectiveness analysis: Identify the most impactful elements of your marketing mix that drive optimal results.
- Multi-touch attribution modeling: Track how specific marketing tactics influence your customer journey for informed decision-making.
- Enhanced forecasting: Harness the power of predictive analytics and AI for advanced forecasting to optimize campaign performance.
- Optimized campaign performance: Collaborate with our team of data scientists and analysts to maximize ROI.
- In-depth analysis: Gain confidence in setting goals and developing strategies with comprehensive analysis.
- AI-powered forecasting: Utilize data and artificial intelligence for trend prediction and responsive audience building.
- Identify opportunities: Uncover cross-sell and upsell opportunities and model responses using predictive analytics.
Anteriad Data Management
Work with experts to centralize and organize your data. Make your data easier to use with a Marketing Database.
- A single source of truth: Create a unified and harmonized Marketing Database to centralize and integrate your data across your tech stack.
- Immediate activation: Activate data precisely where it's needed most through seamless integration with your existing tools.
- Organized data: Say goodbye to discrepancies and duplicates once and for all with organized and standardized customer and prospect data.
Use Cases
Run the business
Use custom dashboards to manage marketing activities. Analyze effectiveness of campaigns and cohorts to plan effectively.
Prove return on investment
We offer in-depth, off-the-shelf data or full-scale hosted analytics services that result in better planning, management, and reporting.
Plan for the future
Work with the data science team to model responses, cross-sell and upsell opportunities, next logical products, and any other custom needs.
Single source of truth for marketing
Implement a Customer Marketing Database to facilitate identity resolution, centralization of business and contact data, preference management, and tracking of programs.
Powered by Anteriad B2B Data
Data is at the core of everything we do. Our proprietary, privacy-compliant global B2B data leads the industry in depth and scale. We provide verified, complete and campaign-ready information that drives results. Our hyper-granular firmographic, contact and intent data gives you the information you need to make informed marketing decisions.
We provide:
- Buyer intent data to identify prospects who are searching for your solution
- Multichannel information to help you reach customers where they are
- Accurate and up-to-date data so you can make informed marketing decisions
- Detailed contacts with titles, functions, purchase activity and social validation
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