Infinite Electronics powers 80:1 ROI with Anteriad’s data-first marketing

Infinite Electronics partnered with Anteriad to leverage best-in-class analytics and data hygiene to boost their ABM results. 

Challenge 

Infinite Electronics, a global player in technical industries, thrives on data to lead product innovation, but lacked data visibility in marketing. The team needed more actionable insights to drive effective account-based marketing (ABM) and fully understand the impact of new customer acquisition. 

Key challenges included: 

• Limited visibility into net-new customer acquisition 

• Difficulty assessing future value of new customers 

• Issues identifying upsell/cross-sell opportunities across its 12 brands. 

Solution 

Anteriad provided a custom solution integrating our robust Analytics + Intelligence services and Anteriad Data Management without overhauling Infinite’s tech stack. The changes empowered Infinite Electronics with: 

• Enhanced executive-level insights: Dashboards offer multi-channel metrics for board-level decision-making. 

• Net-new logo targeting: Through downstream acquisition tracking by industry with enhanced targeting precision. 

• Unified data sources: For cross-channel performance visibility. 

• Redefined campaign measurements: Going beyond traditional ROI metrics, driving growth. 

• Strategic budget reallocation  

• Reduced campaign activation time 
  
  

Results 

With Anteriad, Infinite Electronics transformed its marketing through data-driven insights: 

• Faster ABM launches. 

• 20% revenue increase for one brand. 

• 80:1 return on ad spend. 

Infinite Electronics now runs a more data-informed ABM program, targeting high-value customers and measuring results across channels. “We’re seeing tremendous ROI improvements,” says Shaun Gameroz, Director of Marketing