Demand Generation + Performance Marketing
High-fidelity B2B data. Proprietary technology. Expert team. We leverage these ingredients to give you the optimal experience driving full-funnel engagement with quality contacts. Through full digital execution and support, we can help you maximize your impact with data-enriched campaigns throughout the whole buyer’s journey.
Generate better leads and grow your pipeline with full-service multichannel campaign execution.
Get access to:
- Custom audience segments to reach the right customers.
- ABM strategy implementation
- Full-funnel campaigns that can be activated across all your channels.
- Analysis to help you understand and optimize campaign performance and customer interaction.
- Leads delivered through API, Anteriad Marketing Cloud, or to your application of choice.
- Content syndication programs to identify, engage and qualify potential prospects quickly, accurately, and at scale.
- Intent topic recommendations and intent scoring (in select markets), and clustering applications using AI and Machine Learning.
What this means for you:
- Curate your audience with our high-quality demographic, firmographic and technographic data.
- Streamline your process—our data integrates into your existing demand-side platform.
- Know you’re using the right data. Our TripleCheck® validation process uses a combination of precise algorithms, human tele-verification, and social media to confirm that the lead contact information is accurate.
- Reach the right buyers with analysis to ensure all leads are part of your target audience—out-of-target leads are replaced, no questions asked.
- Target buyers who are most likely to engage with programs using our intent data and AI-powered recommendations.
Leverage search engine marketing and optimization services to drive results.
Get access to:
- Full-service SEM strategy, execution and optimization.
- SEO strategy and guidance to increase site visibility and effectiveness.
- Keywords that will provide the highest ROI for your business.
- Keyword variation testing, audience modifiers, and scheduling to identify what drives target audience conversions.
- Analysis of how your target audience searches and targeting based on our high-fidelity data.
What this means for you:
- Peace of mind working with a trusted partner. We’re a certified Google Premier Partner—meaning we’re recognized for maximizing our clients’ campaign success, driving client growth by maintaining campaigns and demonstrating Google Ads skills and expertise with certifications.
- Confidence you’re reaching the right customer across channels. We specialize in B2B, and are at the forefront of B2B beta testing, including Google’s Advanced Audience Targeting, Performance Max and Bing’s LinkedIn Profile Targeting.
- Access to a team of SEO experts who will utilize their data to help inform and drive your SEM decisions.
Powered by Anteriad B2B Data
Data is at the core of everything we do. Our proprietary, privacy-compliant global B2B data leads the industry in depth and scale. We provide pre-activated, verified, complete and campaign-ready information that drives results. Our hyper-granular firmographic, contact and intent data equips you with the information you need to reach the right buyer.
- Multi-channel information to increase your reach across digital, email and direct marketing campaigns
- Firmographic, demographic and technographic data to target the right audience
- Contacts at 100% of Fortune 1000 companies
- In-depth contact-level data including title, function, purchase activity and social validation
- High-quality, clean, and complete data analyzed and processed by our proprietary hygiene techniques and advanced AI
Reach target audience across media
Fill the pipeline efficiently
Increase site visibility and effectiveness
B2B Marketing Success
To improve their lead quality, scope, and scale, the marketing team at OpenText turned to Anteriad. We used intent data to identify which accounts were actively in the market for an enterprise software solution, and helped the team prioritize these accounts. Quickly delivering highly-qualified leads helped OpenText to crush their goals.
Working with Anteriad, OpenText experienced:
- 25% increase in Inquiry to Marketing Qualified Lead (MQL) conversion
- 30% increase in MQL to Sales Qualified Lead (SQL) conversion
- 6x ROI over previous in-market content and audience recommendations