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November 2023

Transparency of Data Statement

We are committed to providing transparency over our collection, use, and sharing of data, and providing you with greater control over your data. We’ve consolidated some of our Privacy Policy into a comprehensive Anteriad Transparency of Data Statement. Our Transparency of Data statement discusses how we collect, use, and share data across all our businesses, and provides greater detail over the types of data we collect. We’re committed to continually updating our Transparency of Data statement to reflect changes to our business and provide you with ongoing transparency over the use of your data.

Personal Data Collected

Anteriad collects the following categories of personal data:

Name and contact information. Your first and last name, business email address, business postal address, business phone number, and other similar business contact information.

Internet or other similar network activity. Information regarding your browsing history, search history, and information about how you interact with our websites, applications, advertisements, or emails.

Device information. Information about the devices you use to access our websites, applications, or advertisements, such as browser, operating system type, device ID, and IP address. Your IP address may be used to identify the general geographic location.

Sources of Personal Data

We collect personal data from the following sources:

Devices and browsers. We collect personal data through browsers and devices that interact with our websites and online services for Anteriad’s Marketing Purposes.

Third-party data providers. We purchase personal data from third-party companies that collect and aggregate personal data. Data resellers collect personal data from a variety of sources, including directly from consumers, through devices and browsers, public records, news sources, and from other businesses and data brokers.

How We Use Personal Data

Sharing Personal Data

We sometimes share personal data with third parties to carry out the above business purposes, including our affiliates and service providers. We may also share your personal data with third parties to whom you consent to us disclosing your personal data. Prior to sharing personal data with these third parties, we review the services performed by each third party and require that the third party both keep personal data confidential and secure and not use it for any purpose except performing the services. The categories of third parties we may share your personal data with for a business purpose include:

  • Advertising networks
  • Data analytics providers
  • Data brokers
  • IT, Technology and Electronics companies
  • Office Equipment Vendors
  • Suppliers of consulting, business and research services
  • HR and benefit suppliers and service providers
  • Publishers and Media Providers

We do not share personal data collected through mobile phones for authentication purposes with third-party affiliates for marketing purposes. Personal data collected through our websites is not sold or used for targeted advertising. Personal data collected for a business purpose is not sold or used for profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.

We also share personal data for the following reasons:

Disclosure for legal reasons or as necessary to protect Anteriad, its affiliates and others. We may release personal data to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena, court order, or other legal process; (2) in special cases, such as a physical threat to you or others, a threat to homeland security, a threat to our system or network; or (3) cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, or illegal conduct.

Changes in our corporate structure. If all or part of our company is sold or merged, if we make a sale or transfer of assets, or in the unlikely event of a bankruptcy, we may transfer your information, including your personal data, to one or more third parties as part of that transaction.

Commercial Purposes

Marketing services. We collect, use, and sell personal data as part of our consumer and commercial marketing services. This includes providing customers, including digital advertisers, with personal data of potential customers to inform their marketing efforts, or permitting our customers to enhance their existing marketing lists for accuracy and effectiveness.

Personal Data Processing Details

We may use, disclose, sell, and share the following categories of personal data for the associated business and commercial purposes:

Category Commercial Purpose
Name and contact information Marketing services
Internet or other similar network activity Marketing services
Device information Marketing Services


Data Retention

Anteriad retains the non-personal user data we collect for all of our products and services for purposes of interest-based advertising for up to thirteen (13) months from the date of its collection.

We will also only retain your personal data for as long as we believe it is up to date, i.e. as long as it is associated with a business that is included in our database. We verify our data periodically and if we learn that you are no longer involved with a business that is in our database, we will remove your data from our records.

Customer Data 

We will retain this information for as long as needed to provide services to any one of our customers or as otherwise authorized, directed, or permissioned by our Customers. In addition, Anteriad will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  In the event we are processing data for our Customer, we will take Client instruction.

Other Data 

We will retain this information for the duration of our business relationship and afterwards for as long as is necessary and relevant for our legitimate business purposes, in accordance with permitted applicable laws and regulation. Where we no longer need your personal information, we will dispose of it in a secure manner (without further notice to you).


We are committed to protecting the security of your personal data and use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. However, no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the personal data we maintain, we cannot ensure or warrant the security of any information that you transmit to us. Anteriad complies with applicable data protection laws, including security breach notification laws.

Changes to this Transparency of Data Statement

We may change this online privacy statement in the future. If we make changes to this privacy statement, we will post the revised privacy statement and its effective date on this website.