Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Turn event interest into revenue
Dedicated BDR support that fills seats, drives attendance, and creates pipeline conversions.
“We had less than two months to fill three major events across Europe. Anteriad's team delivered a 39% conversion rate and turned our registrations into real pipeline opportunities.”— Senior Marketing Director, Global CRM Leader
Who is this for?
This approach is built for B2B event marketers and demand gen managers responsible for hitting registration targets and proving pipeline impact.
- B2B Event Marketers who need to drive quality registrations and maximize attendance while juggling competing priorities
- Demand Gen Managers responsible for proving event ROI and connecting event activity to real pipeline outcomes
Get the BDR-as-a-Service for events one-pager
- Real conversations that cut through noise: personalized outreach built on genuine dialogue, not templates
- Full-cycle event support from buzz to revenue: pre-event, live support, and post-event follow-up that creates pipeline
- Data-backed ROI you can show leadership: live dashboards and post-event reports that prove impact
The challenge
Your events deserve more than batch-and-blast emails that disappear into crowded inboxes.
You're racing against tight timelines, juggling multiple priorities, and trying to prove that events aren't just networking opportunities, they’re revenue drivers. But social ads get ignored. Email campaigns get lost. And your internal team is stretched too thin to give events the focus they need.
The symptoms:
Low-quality registrations, disappointing attendance, and no clear story for leadership about pipeline impact. You know events work, you just need the bandwidth and expertise to make them work harder.The approach
A proven four-phase approach that turns registrations into revenue conversations.
1
Pre-event buzz building
Our BDR team becomes your team, crafting custom scripts aligned with your brand voice and contacting your ideal audience with personalized calls and emails that feel human, not robotic. With support in 30 languages, we reach prospects in the way they prefer to engage.
2
Warm-up outreach
48 hours before your event, we send targeted countdown reminders via phone and email to ensure registrants show up engaged and ready to participate.
3
Live-event support
During the event, we provide last-minute confirmations and real-time attendance tracking so you can focus on delivering an exceptional experience.
4
Post-event revenue follow-up
Results and impact metrics
Here’s what dedicated BDR support delivered for a world-leading CRM provider across three European events:
39%
Average conversion rate (call to registration)
3
Markets activated (Barcelona, Lisbon, Paris)
100%
Post-event attendee follow-up rate
Powered by 30+ language support, intent data prioritization, and enriched databases, we helped them identify decision-makers, secure registrations, and create meaningful pipeline conversations, all while freeing their internal team to focus on strategy.
Frequently Asked Questions
How fast can we see results?
We recommend a 2-month lead time for optimal results, but we've executed strong programs in tighter windows. You'll see registration momentum within the first two weeks of outreach, and post-event pipeline conversations begin immediately after your event concludes.
What systems do you integrate with?
We integrate seamlessly with major CRM and marketing automation platforms. Our team uses unique registration codes for precise source attribution and provides real-time dashboards that sync with your existing tech stack.
What data powers this approach?
We combine your TAL lists with Anteriad's proprietary database and intent data to prioritize outreach. This ensures we are reaching decision-makers who are already showing interest in your event topics and solutions.
What does onboarding look like for my team?
We start with a benchmark-setting workshop based on your past event performance. Then we build custom scripts aligned with your brand voice, establish qualification criteria, and set up tracking dashboards. Your dedicated BDR team is trained and ready to launch within two weeks.
Do you support multi-market or multi-language events?
Yes. We support outreach in 30 languages and have successfully run campaigns across multiple regions with native-language engagement. This makes conversations more natural and increases conversion rates at every stage.
How do you ensure registration quality?
We qualify every registrant against your ideal customer profile and event goals. Our BDRs have real conversations, not scripted pitches, so we are identifying genuine interest and fit, not just filling seats.