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Accelerate pipeline with integrated content syndication and programmatic
Turn content engagement into real pipeline momentum. When Content Syndication and programmatic advertising run as one integrated demand engine, your best accounts move from first touch to sales-ready with greater speed, clarity, and consistency.
"The results we have seen with Anteriad programmatic display and Content Syndication have been crucial for our marketing funnel."— Elizabeth Damioli, Demand Generation Manager, Bamboo Rose
Who is this for?
This integrated demand approach is ideal for B2B teams focused on pipeline acceleration, including:
- Demand Gen teams who want to move accounts faster
- Marketing Ops leaders who need unified reporting
- ABM teams focused on buying group engagement
- Sales leaders who want warmer accounts
- Lean teams that want execution and support in one place
Get the content syndication + programmatic one-pager
- Move engaged accounts into pipeline faster with integrated B2B demand generation.
- Reinforce every Content Syndication signal with targeted programmatic advertising.
- Prove pipeline influence with unified, multi-channel reporting
The challenge
You're creating strong content. You're running programmatic campaigns. Yet accounts are not moving into pipeline quickly, and your team is under pressure to show impact.
Research shows that marketers who combine content syndication and programmatic are almost twice as likely to report significant revenue and pipeline growth compared to teams running channels separately.
Your accounts do not need more noise. They need integrated demand marketing that works together.
The symptoms:
- Content Syndication generates early-stage engagement, but buyers often stall without coordinated follow-up.
- Programmatic advertising builds reach, but it is hard to show how clicks translate into pipeline.
- Sales wants warmer accounts and clearer buying group signals.
- Marketing Ops is juggling disconnected reports across multiple tools.
The approach
Demand Gen leaders partner with our analytics team when they need answers and alignment, not just more reports. Here’s how a typical engagement works:
1
Start with the right accounts.
Our team partners with you to validate and sharpen your ICP, enrich your target accounts, and identify buying groups so you are engaging the people who influence opportunities.
2
Capture intent and early interest with content syndication.
Your content reaches in-market B2B buyers across trusted publishers. Leads arrive enriched, compliant, and ready for nurture.
3
Reinforce those signals with programmatic advertising.
We use programmatic display, video, and retargeting to strengthen reach and continue building familiarity with buying groups already showing interest.
4
Give sales and marketing one shared view.
5
Maintain performance with hands-on program management.
Our team manages these programs for you. It is simply how we work. Anteriad is known for consistently strong NPS and customer satisfaction, and that same high-touch support is built into every integrated Content Syndication and programmatic engagement.
6
Deliver clear proof of pipeline acceleration.
We show influence on opportunity creation, buying group activity, conversion readiness, and account reach so you can tie multi-channel demand directly to business outcomes.
Results and impact metrics
Teams integrating content syndication and programmatic campaign execution report stronger pipeline creation, better buying group coverage, and improved confidence in audience quality.
Bamboo rose continued with Anteriad because integrated content syndication and programmatic consistently delivered measurable lift in pipeline performance.
75%
of new opportunities influenced by programmatic
45%
Of new opportunities reached through content syndication
30%
increase in target account reach
40%
increase in web traffic from programmatic
60%
lift in CTR
Frequently Asked Questions
How quickly can we expect pipeline movement?
Content Syndication begins generating engagement early, and programmatic strengthens that momentum across channels. Most teams see clearer buying group signals as engagement builds and accounts warm.
Do we need to change our tech stack?
No. These programs integrate with your existing MAP and CRM so Content Syndication leads and programmatic interactions flow into your current systems.
What data powers targeting?
Anteriad combines high-quality B2B data, intent insights, and your first-party information to build accurate audiences and buying groups for both Content Syndication and programmatic.
Can this work for small or bandwidth-stretched teams?
Yes. Bamboo Rose, a lean ABM team, used Anteriad as an extension of their team to run multi-channel demand and accelerate opportunities.
How do you measure pipeline acceleration?
We look at buying group activity, account reach, Content Syndication engagement, programmatic lift, and influence on opportunities.