Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Prove what's working and secure the budget you need.
Our analytics team helps Demand Gen leaders turn performance data into a revenue story everyone believes. Finance, Sales, and the CMO included.
"Anteriad helped us move away from marketing decisions solely based on ‘tribal knowledge’ and gut instinct to become a data-first marketing organization that we knew we needed to be. With Anteriad, we implemented data-driven strategies designed to capture net-new logos, achieve a more holistic view of campaign performance, and create new insight-led processes for informed decision-making."— Shaun Gameroz, Director of Marketing, Infinite Electronics
Who is this for?
- Demand Gen leaders responsible for pipeline targets who must prove what’s working
- Marketing Ops or RevOps teams managing reporting and data quality
- CMOs and Marketing VPs deciding what to scale or what to stop
- Sales and SDR leaders who want clarity on which programs drive high-quality opportunities
- Finance partners looking for a direct link between marketing spend and revenue
Get the Anteriad analytics one-pager
See exactly what’s driving pipeline, answer finance and sales with confidence, and unlock insights without adding new tools.
The challenge
You’re running programs across channels, regions, and audiences. Pipeline targets keep climbing. And every conversation with Finance, Sales, or the CMO comes back to the same question: what’s working and where should we invest next?
You have dashboards and reports from individual platforms. What’s missing is one clear, trusted story that connects spend, audiences, and programs to revenue. Without it, your team defends results instead of accelerating them.
Common symptoms:
- Fragmented reporting makes it hard to explain impact across channels and segments
- Finance wants a direct line from spend to revenue before they approve budget
- Sales wants clarity on which programs and audiences create the opportunities they value
- Leadership wants confidence that the pipeline plan is realistic and repeatable
The approach: how teams solve this with our analytics services
Demand Gen leaders partner with our analytics team when they need answers and alignment, not just more reports. Here’s how a typical engagement works:
1
Unfiy your data
We work with your team to consolidate campaign, CRM, and behavioral data. Then we resolve identities so that contacts, accounts, and stages align. You get one reliable view of performance.
2
Track program-to-pipeline impact
We map how your programs create revenue, from first touch to closed deal. The result is a clear picture of what’s driving pipeline now.
3
Build the story leadership needs
We translate analysis into insights for Finance, Sales, and Marketing. Each group gets answers in language they understand, backed by one set of trusted data.
4
Double down on what works
Results and impact metrics
For Infinite Electronics, our Analytics team became a core extension of marketing, supporting 12 brands competing for budget and attention. The marketing team could clearly show how specific programs and audiences drove revenue. Budget and planning conversations became smoother. Most important: confidence.
80:1
return on ad spend after reallocating budget based on analytics
20%
revenue increase for one brand by scaling high-performing segments
12
brands supported with one central analytics partnership, replacing manual reporting
Frequently Asked Questions
Is this a software platform?
No. This use case centers on Analytics services. You work with a senior team that uses your current tools and data. No new platform to manage.
Do we need to run campaigns with Anteriad to benefit?
No. Many clients use Analytics services independently of media execution. We plug into your stack and focus on clarity and decision support.
How fast will we see insights?
It depends on your current data setup, but many teams get meaningful views of pipeline impact within the first few weeks.
What systems can you integrate with?
We commonly work with major CRMs, marketing automation platforms, and data warehouses. During discovery, we confirm specifics.
What data powers the analysis?
Your first-party data: CRM, marketing automation, campaign data. We can enhance it with Anteriad’s firmographic and behavioral insights.
What does the engagement look like for my team?
You get a dedicated Analytics team that meets regularly, shares insights, and adapts as your programs evolve. Your team stays focused on execution while we deliver clarity.
Related use cases and resources
Help champions bring stakeholders into the story with role-specific follow-ups:
Finance
A short overview on how analytics builds confidence in marketing spend.
Sales
A one-pager on how program insight improves opportunity quality.
Marketing
A point of view on how Analytics supports planning and growth.