Anteriad Marketing Cloud
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
This proprietary technology connects key Anteriad solutions, bringing together B2B audience data, customer acquisition, and marketing intelligence and analytics.
- Multiple datasets
- Target market analysis
- Buying group identification
- Highly validated contacts
- Identity resolution
- Demand Orchestration
- Cross-channel optimization
- Programmatic advertising
- Intent-driven content syndication
- Unified user interface
- CRM + MAP integration
- Measure campaign analytics
- Real-time reporting
- Optimize for maximum ROI
Get access to:
- Intuitive, real-time reporting tools so you can monitor performance and quickly reallocate resources for the best ROI.
- Audience segments to publish across multiple channels with just a single click.
- Insights on exactly which account-based marketing (ABM) targets, named accounts, and buying groups are actively in-market to drive sales.
- Content syndication to get your message to the right buyers.
- Intent topics recommendations in select markets enabled by Natural Language Processing (NLP) to help you reach prospects most likely to engage and convert.
What this means for you:
- Start selecting data and pulling reports quickly using the easy-to-learn user interface.
- Be confident you’re using accurate, up-to-date information to power your campaigns since our technology is infused with and built around our proprietary data.
- Simplified audience building with the help of AI.
- Manage everything in one place with our integrated platform.
Anteriad B2B Data
- SIC, NAICS, LinkedIn
- Employee Size
- Intent Data (US)
- Technology Install (US)
- Job Function
- Job Level
- Job Title
- Skillset (US)
B2B Marketing Success
Heading into the fourth quarter of 2021, the Gigamon marketing department set a high bar for their ABM campaigns. The goal was to bring in as many net-new names from key accounts as possible for the last three months of the year. To achieve success, Gigamon knew they needed a trusted partner.
Working with Anteriad, Gigamon experienced:
- 80% reduction in cost per lead from ICP accounts
- 90% net-new names coming into their database from ICP accounts
- 40% increase in click-through rate on their programmatic display media
- 40% decrease in cost-per-visit to their website from ICP accounts