Welcome to Anteriad.

Welcome to Anteriad.

MeritB2B and True Influence are now Anteriad.

Together, we are B2B’s leading provider of full funnel data and intent-driven ABM and demand generation solutions.

The Future Looks Clearer Out in Front.

Welcome to Anteriad. Learn more about Anteriad.

Solutions & Services

Data Driven.
Tech Enabled.
Growth Obsessed.

Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach. Providing B2B marketing leaders with depth and scale as well as hyper granularity.

The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.

Data Driven. <br />
Tech Enabled. <br />
Growth Obsessed.

The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.

Leadership

Meet the Team

Anteriad has more than 500 global team members working with our leading data and technology assets to deliver human know-how and deep B2B expertise and experience. Get to know our leaders:

  • Rob Sanchez

    Rob Sanchez

    Chief Executive Officer

  • RK Maniyani

    RK Maniyani

    Chief Technology Officer

  • Jim Ogle

    Jim Ogle

    Chief Financial Officer

  • Todd Love

    Todd Love

    Chief Commercial Officer

  • Heather Buxton

    Heather Buxton

    Chief People Officer

  • Karie Burt

    Karie Burt

    Chief Data and Privacy Officer

  • Peter Larkin

    Peter Larkin

    Chief Revenue Officer

  • Craig Weiss

    Craig Weiss

    Chief Operating Officer

  • Eric E.R. Shaffer

    Eric E.R. Shaffer

    Chief Product Officer

  • Christopher Pickering

    Christopher Pickering

    Executive Vice President
    Client Strategy

Learn More

Our new site will be ready soon. In the meantime, you can learn more about Anteriad here:

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