Do you have what you need to be a Growth Guru or a Data Hero? Our new research, The 2025 B2B Marketing Edge, reveals the strategies that the most successful B2B marketers employ, from data-driven marketing to AI analytics.
The report reveals several signs of positive momentum for marketing leaders:
- Marketers are taking on new responsibilities (79%) in a good way. The most senior marketers are most likely to have widened their scope. What’s more, added responsibility is associated with companies that are growing - pointing to the importance of the marketing leader in driving success.
- Marketers that are confident in their data continue to gain ground. This year our research finds that marketers who trust their data are 3x more likely to see revenue growth.
- Intent data is a revenue driver with room to grow. Only 39% of marketers currently employe intent data, but marketers who have seen significant revenue are 62% more likely to use intent data.
We also found that the most successful marketers are moving faster - employing data, AI and technology to drive scale and automation. Anteriad is a proven partner for the most successful marketers - providing the data, AI, technology and expertise to deliver results for marketers as they take on a broader scope of responsibility.
We recently rolled out new AI features in the Anteriad Marketing Cloud, including AI-driven topic suggestions to align campaigns with in-market buyer behavior. We are also expanding our solutions for small businesses, including action-based, role-specific programmatic segments built around the services SMBs use to operate and grow.
Want proof that Anteriad is delivering results? Anteriad Marketing Cloud was recently recognized as a Growth Catalyst in Insights and Analysis by the 2025 Sammy – Sales and Marketing Awards. This award underscores our innovation in using AI to help B2B marketers turn real-time intent signals and robust data into actionable insights—powering smarter targeting and measurable growth. We were also included as a Notable Provider in Forrester’s Revenue Marketing Platforms for B2B Landscape Report.
Our growth and success are a direct result of our connection to our customers and to the market. We listen and innovate as B2B marketing continues to evolve. We’ve got a number of Growth-Minded Gatherings planned around the globe, including an Australia After Hours Wine Tasting. We shared lots of great photos on LinkedIn.
Even though B2B marketers are busier than ever - a chance to connect is always worth it. We are looking forward to connecting with you in the coming weeks and months.
