B2B Marketers need AI-based solutions to effectively reach buying groups, unify data and strategies, and improve insights and outcomes.
Rye Brook, NY (July 22, 2025)—Anteriad, a global leader in AI and data-driven, tech-enabled B2B marketing, today announced its inclusion in Forrester Research’s “Revenue Marketing Platforms for B2B Landscape, Q3 2025” report. The report provides an overview of twenty notable vendors, including Anteriad, offering revenue marketing solutions for B2B companies in an age of AI disruption. Marketers are shifting from lead-based outreach to sophisticated buying group marketing approaches that require a unified Revenue Marketing Platform to support them.
For the report, Anteriad self-reported the extended use cases of customer expansion, data unification, and opportunity prioritization as the top three use cases for which clients select them. The report indicates that “B2B revenue marketing platforms provide value by driving more predictable, efficient, and scalable revenue growth.” As companies move toward engaging entire buying teams rather than individual leads, they need solutions that unify fragmented sales and marketing approaches and incorporate AI to improve efficiency and accuracy.
“Forrester’s report underscores the importance of working with a partner offering unified, AI-powered solutions. At Anteriad, we help B2B marketers navigate today’s fragmented landscape with AI and data at the core, delivering strategies that drive meaningful growth. We feel that being included in this Forrester report reinforces the impact we’re making for marketers worldwide,” said Lynn Tornabene, CMPO at Anteriad.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
About Anteriad
Anteriad empowers B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by responsible AI and deep human expertise. Our unique global data and award-winning Anteriad Marketing Cloud drive advanced analytics engagements, managed service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs. Ambitious marketers and agencies including ServiceNow, JustGlobal, Microsoft, KPMG, SHRM, and Lenovo trust our data-driven approach to maximize impact and ROI. Start creating your future today at anteriad.com
