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Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Audience Identification + Activation
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Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
BDR + SDR-as-a-Service
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Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
Demand Generation + Performance Marketing
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Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Analytics + Intelligence
Streamline demand generation and programmatic advertising with our award-winning integrated platform.
Anteriad Marketing Cloud
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Audience Identification + Activation

Your target audience, perfected by data.

Define, identify, locate, and activate your next customer and all buying group members. We can help you customize the right solution and support level. 

Success starts here. Let’s chat.

Looking for advanced marketing analytics, digital campaign execution and support, personalized outreach or a platform to unify your efforts? We can help.

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Real reviews from real users.

Read all the Anteriad reviews on g2.com

stuart-b
Stuart B.VP, Marketing Operations, Mid-Market

A valued partner for many years

The team at Anteriad is excellent to work with. I've also appreciated the transparency with regard to how they append data and information as it becomes available.

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Natalie C.Account Director, Mid-Market

Great partnership

The Anteriad team are amazing to work with - very helpful and responsive, also give good recommendations for audience targeting and campaign best practices.

jamie-w
Jamie W.Account Manager, Mid-Market

Excellent Service and Quality Results

They never fail to drive excellent results for my team and consequently our clients. Great match rates and audience sizes and detailed response to briefs.

Anteriad B2B Data

Identify and target the right buyer with proprietary, privacy-compliant global B2B data. Get access to intent, technographic, firmographic, and contact data along with a membership co-op, identity resolution, data management and advanced audience selection.

  • Precise targeting and audience confidence: Identify and engage your ideal buyers with pinpoint accuracy, backed by detailed contact information, social validations, and insights into purchasing behavior. 
  • Seamless integration: Effortlessly access diverse audience selects and fill in data gaps with ease.
  • Advanced data hygiene: Ensure that your data is consistently clean, updated, and accurate with AI-driven techniques.​
  • Real-time optimization: Drive campaigns forward instantly with actionable insights on intent, response, and purchase behavior.​
  • Unparalleled scale and accuracy: Tap into over 2,500 sources and 180 million global contacts with an impressive 90% accuracy rate.
  • Ownership and speed: Take full control of your data and deploy campaigns swiftly with ownership and quick processing.​
  • Premium data quality: Enhance your campaigns with industry-leading processing and AI analysis for superior data quality
  • Effortless scalability: Expand your marketing seamlessly with ready-to-scale solutions tailored to your needs.

 

Anteriad Programmatic Audiences

Elevate your reach and enhance campaigns with programmatic marketing that is fueled by high-quality data. Based on your campaign goals, get access to always-on or custom B2B audiences.

  • Enhanced targeting: Harness ABM, Lead Response Retargeting, Behavioral, Contextual, Radial, and Geotargeting for precise ad delivery across various platforms and devices. Reach highly engaged audiences using our proprietary intent signals.
  • Dynamic audience options: Access syndicated and customized audiences to enhance your targeting efforts. Enrich your datasets with data appending for comprehensive precision.
  • Fully integrated campaigns: Launch responsive campaigns across multiple channels tailored specifically to your target audiences.
  • B2B intent data advantage: Connect with engaged audiences using our proprietary intent signals and accelerate sales cycles with over 1,000 intent segments. Leverage our live online taxonomy for strategic campaign planning.
  • Deep customer journey insights: Understand buyer journeys by leveraging impactful personas.
  • Data confidence: Ensure compliance and security through our identity resolution methodology, prioritizing data privacy and industry standards.
B2B Marketing Success

Working with Anteriad, OpenText experienced:

  • 25% increase in Inquiry to Marketing Qualified Lead (MQL) conversion
  • 30% increase in MQL to Sales Qualified Lead (SQL) conversion
  • 6x ROI over previous in-market content and audience recommendations
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Use Cases

Customer Acquisition

New Customer Acquisition

Leverage leading B2B data coverage combined with contact and site level intent and transactional behavior to meet specific B2B demand generation goals
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Persona Development

Derive the most impactful personas in a customer journey
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Improve Programmatic Performance

Reach the right audience efficiently with thousands of syndicated audience selects or create a custom audience to activate on any channel
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Data Monetization, Licensing, & Enrichment

Enrich and append in-house customer data and ensure data is reliable and up-to-date

Our data powers:

  • Lead generation
  • Account-based marketing (ABM)
  • Multi-channel campaigns
  • Data licensing
  • Customer acquisition
  • Data hygiene and enrichment
  • Digital audiences
  • Display advertising
  • Site retention and reactivation

B2B Marketing Success

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Putting our data to the test, Casual IQ saw 52% higher click-through rate and 52.5% lower cost per acquisition.

We believe in the power of our data but wanted to put it to the test and prove it. We ran a test with Casual IQ to compare.

Read the case study
11000+ INTENT TOPICS (US)
3000+ ALWAYS-ON AUDIENCES ON THE TRADE DESK (US)
343M DIGITAL CONTACTS (GLOBAL)
76M BUSINESSES (GLOBAL)
50B MONTHLY SIGNALS (US)

Ready to get started?

Leverage the right data to drive results.
Contact us