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Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels.
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.

Audience Identification + Activation

Your marketing strategy starts with your audience. You need to get in front of potential buyers—all members of the buying group—at the right time, in the right place. We’re here to help you reach your target audience with our high-fidelity B2B data.

Whether you’re struggling to get in front of your ideal customer profile or you need to solve an issue with your existing contact data, we can help you define, identify, locate and activate the right audience. We have comprehensive, efficient managed and self-service solutions that activate custom and always-on audiences across all your channels.

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Anteriad B2B Data

Our proprietary, privacy-compliant global B2B data gives you what you need to identify and target the right buyer.

 

Get access to:

  • Contact and site-level intent data for new client acquisition.
  • Robust data attributes to help you identify where buyers are in the purchase cycle.
  • Thousands of syndicated audience selects available on The Trade Desk and other DSPs as well as Snowflake Data Cloud, TransUnion TruAudience and LiveRamp.
  • Data appending to help you fill gaps in your existing data.
  • Robust data hygiene techniques supported by AI and Machine Learning to deduplicate, clean and append data.
  • Reliable and up-to-date information to help you reach the right audience.
  • Real-time intent, response, and purchase information to reach your ideal target audience across channels (available in select markets).
  • Information that can ingest directly into your existing tools.
  • Multi-channel buying data from hundreds of B2B marketers.
  • 90% accuracy at both the site and contact level
  • Over 2,500 B2B data sources
  • 180 million global contacts

 

What this means for you:

  • Access data as soon as you need it. We own our data and can quickly process it, so you know you have the right data when you’re ready to use it.
  • Databases and campaigns with higher quality data. We use powerful processing combined with AI to analyze and process massive amounts of data to ensure it is high-quality, clean and complete.
  • Simplify your process with everything in one place. We’re a one-stop shop—from robust data to demand generation campaigns to in-depth analytics. While there are other companies that do pieces of what we do, there isn’t another company that offers all the solutions we do for B2B marketing.
  • Reach the right buyers with in-depth contact information including job titles, functions, and social validations paired with purchasing behavior and intent data.

 

Our data powers:

  • Lead generation
  • Account-based marketing (ABM)
  • Multi-channel campaigns
  • Data licensing
  • Customer acquisition
  • Data hygiene and enrichment
  • Digital audiences
  • Display advertising
  • Site retention and reactivation

B2B Marketing Success

causal iQ logo

Putting our data to the test, Casual IQ saw 52% higher click-through rate and 52.5% lower cost per acquisition.

We believe in the power of our data but wanted to put it to the test and prove it. We ran a test with Casual IQ to compare.

8000+ INTENT TOPICS (US)
3000+ ALWAYS-ON AUDIENCES ON THE TRADE DESK (US)
300M DIGITAL CONTACTS (US)
76M BUSINESSES (GLOBAL)
70B MONTHLY SIGNALS (US)

Anteriad Programmatic Audiences

Extend your reach with a programmatic display powered by intent data.

 

Get access to:

  • Precision targeting selections to reach the right buyers: including ABM Targeting, Lead Response Retargeting, Behavioral and Contextual targeting and Radial and Geotargeting.
  • Effective programmatic ad delivery across channels and devices.
  • Syndicated always-on and custom audiences.
  • Data appending to help you fill gaps in your existing data.
  • B2B intent data to shorten your sales cycles (available in select markets).
  • Live online taxonomy active on all major exchanges.
  • 1,000+ intent segments to inform your campaigns (available in select markets).

 

What this means for you:

  • Reach those most likely to engage with our robust, proprietary intent signals.
  • Drive responsive integrated digital media campaigns across channels with customized and refined audiences with targeting selections.
  • Understand the buyer journey through impactful customer personas.
  • Be confident in the compliance of the data you use. We take data privacy protections and industry data governance standards seriously—our identity resolution methodology doesn’t use third-party cookies.

Use Cases

Customer Acquisition

New Customer Acquisition

Leverage leading B2B data coverage combined with contact and site level intent and transactional behavior to meet specific B2B demand generation goals
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Persona Development

Derive the most impactful personas in a customer journey
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Improve Programmatic Performance

Reach the right audience efficiently with thousands of syndicated audience selects or create a custom audience to activate on any channel
Shield

Data Monetization, Licensing, & Enrichment

Enrich and append in-house customer data and ensure data is reliable and up-to-date

B2B Marketing Success

lenovo

As an organization well-known for personal computers, the enterprise marketing team at Lenovo faced a unique set of challenges trying to compete in a crowded B2B technology landscape. They turned to us to improve their strategy and increase their B2B marketing effectiveness.

Working with Anteriad, Lenovo experienced:

  • 20% increase in leads from website
  • 10% increase in web traffic
  • 2x customer visibility
  • 28% MQL conversion
  • 32x ROI (closed, won business)
  • 75% of new opportunities are net-new business

 

Ready to get started?

Leverage the right data to drive results.