Skip to content
icon-magnet-people
Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
icon-bdr-sdr
Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
icon-graph-search
Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
icon-brain-lightning
Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Streamline demand generation and programmatic advertising with our award-winning integrated platform.
amc-screenshots
Case Study

Anteriad data outperforms non-certified data with Causal IQ

52% higher click-through rate
52.5% lower cost per acquisition
  • Test
  • Results

The test

Anteriad believes in the power of its data but wanted to put it to the test and prove it. Anteriad ran a test with Causal IQ to compare its Neutronian-certified data against non-certified data from other providers. The test ran across video and display campaigns and compared the performance of Anteriad data to other data providers in three categories: financial services, travel, and B2B telco.

Results

The Anteriad data was effective in driving engagement and significantly outperformed non-certified segments across click-through rate (CTR), video completion rates, and cost per acquisition. Across all three data categories, Anteriad performed better than non-certified data. Specifically, Anteriad data delivered a 50% better click-through rate for financial services, a 40% lower cost per acquisition for B2B telco and a 66% higher click-through rate for travel.

The results:

  • 52% higher click-through rate
  • 52.5% lower cost per acquisition

By industry:

  • 50% better click-through rate for financial services
  • 40% lower cost per acquisition for B2B telco
  • 66% higher click-through rate for travel
causal-iq-logo
causal-iq-logo

Testimonial

In our test executed with Causal IQ, Anteriad’s Neutronian Certified data performed significantly better than non-certified data segments across several advertiser verticals.
This test shows that Anteriad’s high quality and privacy safe data can make a dramatic difference in campaign performance. We applaud Anteriad for delivering increased transparency and demonstrating the value of data quality to brands.

Lisa Abousaleh
Co-CEO and Founder
Neutronian