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Case Study
Anteriad data outperforms non-certified data with Causal IQ
52%
higher click-through rate
52.5%
lower cost per acquisition
- Test
- Results
The test
Anteriad believes in the power of its data but wanted to put it to the test and prove it. Anteriad ran a test with Causal IQ to compare its Neutronian-certified data against non-certified data from other providers. The test ran across video and display campaigns and compared the performance of Anteriad data to other data providers in three categories: financial services, travel, and B2B telco.
Results
The Anteriad data was effective in driving engagement and significantly outperformed non-certified segments across click-through rate (CTR), video completion rates, and cost per acquisition. Across all three data categories, Anteriad performed better than non-certified data. Specifically, Anteriad data delivered a 50% better click-through rate for financial services, a 40% lower cost per acquisition for B2B telco and a 66% higher click-through rate for travel.
The results:
- 52% higher click-through rate
- 52.5% lower cost per acquisition
By industry:
- 50% better click-through rate for financial services
- 40% lower cost per acquisition for B2B telco
- 66% higher click-through rate for travel
Testimonial
In our test executed with Causal IQ, Anteriad’s Neutronian Certified data performed significantly better than non-certified data segments across several advertiser verticals.
This test shows that Anteriad’s high quality and privacy safe data can make a dramatic difference in campaign performance. We applaud Anteriad for delivering increased transparency and demonstrating the value of data quality to brands.
Lisa Abousaleh
Co-CEO and Founder
Neutronian