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Case Study

Anteriad data outperforms non-certified segments with Causal IQ

52% higher click-through rate
52.5% lower cost per acquisition

Challenge

Causal IQ tested the performance of Anteriad’s Neutronian certified data by benchmarking it against non-certified data from other providers. They measured the impact across key metrics—click-through rate (CTR), video completion rates, and cost per acquisition—within three advertiser categories: financial services, travel, and B2B telco. 

Solution 

Causal IQ partnered with Anteriad to conduct a rigorous, data-driven comparison across video and display campaigns: 

1. Data segments compared: 

  • Anteriad's Neutronian certified data
  • Non-certified data from alternative providers

2. Performance metrics evaluated: 

  • Click-through rate (CTR)
  • Video completion rate
  • Cost per acquisition

3. Industries assessed: 

  • Financial services
  • Travel
  • B2B telco

The test emphasized transparency and privacy-safe data practices, showcasing the value of certified, high-quality data. 

Results 

Anteriad data outperformed non-certified data across all metrics and industries: 

Overall metrics: 

  • 52% higher CTR compared to non-certified data
  • 52.5% lower cost per acquisition overall

By industry: 

  • Financial services: 50% higher CTR
  • B2B telco: 40% lower cost per acquisition
  • Travel: 66% higher CTR
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Testimonial

In our test executed with Causal IQ, Anteriad’s Neutronian Certified data performed significantly better than non-certified data segments across several advertiser verticals.
This test shows that Anteriad’s high quality and privacy safe data can make a dramatic difference in campaign performance. We applaud Anteriad for delivering increased transparency and demonstrating the value of data quality to brands.

Lisa Abousaleh
Co-CEO and Founder
Neutronian

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