Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Case Study
PMG boosts ABM performance with Anteriad, achieving 98% higher CTR
98%
higher social media click-through rates
1900%
higher programmatic click-through rates
Challenge
PMG, a global digital marketing agency, needed a robust ABM solution to scale and optimize campaigns across multiple channels with granular targeting and easy integration. They turned to Anteriad for its flexibility, extensive integrations, and direct control through self-service tools.
Solution:
Anteriad’s marketing platform integrated seamlessly with PMG’s tech stack, offering:
- Broader channel access: Audience reach across Facebook, DV360, LinkedIn, The Trade Desk, and Twitter
- Omnichannel support: Including search, email, and programmatic ads
- Customizable targeting and campaign flexibility: Enhanced audience insights, simplified new data layering, and quick refreshes to optimize targeting
- Future-proofing ABM: PMG and Anteriad are co-developing cookieless targeting solutions, with added flexibility through new data points like domain and zip code.
Results:
PMG’s results underscore the power of Anteriad’s marketing solutions to drive measurable ABM performance gains:
- 98% jump in CTR on social channels
- 71% reduction in CPM
- 1900% increase in programmatic CTR
- Fast scaling: 48 campaigns across four platforms in four weeks
Customer Testimonial
Anteriad gives us an intuitive technology solution that not only pays immediate dividends, but also paves the way for future growth across our clients and channels.
Emily Schneider
Senior Programmatic Manager
PMG