Small businesses aren’t small in impact. And their buying journeys are more complex—and more digital—than ever. That’s why Anteriad is making it easier to reach the real players inside SMBs with the launch of our Small Business Buying Groups.
Now available through 180byTwo from Anteriad, this expanded taxonomy gives B2B marketers direct access to tailored audience segments that reflect how buying decisions actually get made—by groups, not individuals.
Why It Matters
Most B2B marketers know that influence doesn’t start and stop at the decision-maker. Users, champions, and influencers are shaping purchases from the inside—and if you’re not reaching them, you’re missing the moment. That’s especially true in the high-growth SMB space, where buying roles are fluid and intent signals matter more than job titles.
Anteriad’s Small Business Buying Groups reflect this reality. Unlike traditional targeting that relies on company size or seniority alone, our audiences are built on real-world behaviors, intent signals, and the functional roles SMB professionals play throughout the purchase journey.
Built for Today’s B2B Marketing
✔ Target SMB professionals by functional area and product intent
✔ Activate campaigns with audiences grounded in real purchase signals
✔ Tap into bi-monthly refreshed data for precision and scale
✔ Reach nearly all US small businesses through LiveRamp and integrated platforms
Find Your Next Customer—Faster
Our SMB Buying Groups are ready to power your next digital campaign. Search “180byTwo from Anteriad > B2B > Buying Groups > Small Business” in LiveRamp or your preferred platform.
Want to see how it works for your brand? Let’s connect.
