Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
Anteriad Growth Accelerator
Accelerate customer acquisition with measurable impact
Turn fragmented campaigns into coordinated growth. Growth Accelerator combines targeted email and programmatic advertising to reach the right buyers, drive conversion, and show the incremental revenue impact of your acquisition strategy.
"Even in slower periods, we're seeing strong returns. That level of efficiency is rare and makes this channel incredibly valuable. The value is in the new customers. That's where real growth comes from, and we're seeing it consistently."— Brent Wiltz, General Manager, Custom Shop — RTIC Outdoors
Who is this for?
Growth Accelerator is designed for B2B organizations, especially those with e-commerce or high-velocity sales models, that need to drive and prove new customer acquisition.
- Demand generation and sales leaders responsible for new customer acquisition who need a scalable way to drive and measure growth
- Digital marketing teams focused on turning audience engagement into revenue without adding operational complexity
- CMOs and marketing leaders accountable for marketing’s impact on revenue
- Organizations focused on measurable growth, not just campaign activity
Industry Recognition
Anteriad delivers superior capabilities to predict and expand product-specific buying groups and automate their assembly.
In The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026, Forrester notes that, ”Expanded buying group capabilities are another highlight.”
We received the highest score possible (5 out of 5) for the Buying Group Detail criterion as having superior capabilities to predict product-specific buying groups.
Get the Anteriad Growth Accelerator one-pager
- Build precision audiences
- Drive high-value prospects
- Optimize audience, budget, and creative
The challenge
Customer acquisition is getting harder to sustain.
Teams are running more campaigns across more channels, but results are harder to predict and harder to prove. Costs are rising, performance varies by channel, and it is not always clear what is actually driving new customers and revenue.
At the same time, both marketing and sales are expected to show measurable growth and justify where budget should go next.
Common symptoms:
- New customer acquisition is slowing, even as marketing activity increases
- Campaigns run across channels but do not work together to reinforce performance
- Rising costs across channels with inconsistent return
- Over-reliance on paid search, where costs continue to rise and returns are harder to sustain
- It is difficult to see which audiences and tactics are driving new customers
- Budget is spread across programs without a clear view of what is working
- Limited internal resources to test, optimize, and scale across channels
- There is no clear, consistent view of how marketing drives incremental revenue
The approach
How teams drive acquisition with Growth Accelerator
Demand generation and sales leaders partner with Anteriad when they need acquisition to move and results they can prove, not just more campaigns. Here's how a typical program works
1
Build and refine the right audience
We work with you to understand who you are selling to today and who you should be reaching next. Using firmographic, intent, and behavioral signals, we identify high-value prospects and continuously refine the audience based on performance.
2
Activate across channels
Targeted email and programmatic campaigns run together, reinforcing your message across environments and increasing visibility with the right buyers.
3
Drive engagement and conversion
Coordinated messaging moves buyers from awareness to action and turns engagement into measurable customer acquisition.
4
Measure incremental impact
Campaign engagement data connects with your transactional data to show what is driving revenue. Built-in testing measures incremental lift, not just activity.
5
Optimize and scale performance
We refine audiences, messaging, and channel mix based on performance so results improve over time and scale what works.
Results and impact
For RTIC, a leading B2B and DTC ecommerce brand, Growth Accelerator helped reverse stalled B2B growth and deliver consistent, measurable performance. A coordinated program across email and programmatic reached targeted buyers and drove incremental revenue, validated through a holdout group.
| Metric | Result |
| Incremental ROAS over the holdout | 6.7x |
| Business growth in six months | 11% |
| Incremental revenue generated in six months | $2.7M |
Frequently Asked Questions
Everything you need to understand how Anteriad Growth Accelerator works and how to get started.
Is this a software platform or a managed service?
Managed service. Anteriad runs the execution, including audience-building, deployment, testing, and optimization. You bring the creative and business goals. We handle the rest.
What are the minimum requirements to get started?
Getting started is simple. You need three HTML email creatives per month, two sets of digital display creative sized for each platform, and an email opt-out file updated weekly. With this information, we can be live in as little as 3 weeks.
How do you measure incrementality?
Anteriad builds a holdout group into every campaign. In-platform engagement metrics connect with your transactional data to show the program's measured incremental impact, not just top-line performance.
What channels does Growth Accelerator use?
The core program combines targeted email deployed from Anteriad's whitelisted domains with programmatic display, video, and audio. Add-ons include direct mail integration, BDR qualification, engaged contact scoring, and B2B search.
How does Anteriad build the audience?
Anteriad builds audiences designed for activation, not just segmentation. We combine firmographic, intent, and behavioral signals to identify high-value buyers, then continuously refine those audiences based on real campaign performance and transactional outcomes.
The result is an audience that improves over time and stays aligned to what is actually driving revenue.
How long before we see results?
Campaigns are designed to drive measurable incrementality from the first deployment. Many clients see meaningful performance data within the first month, with ongoing optimization improving results over time.