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Anteriad named a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026
An objective assessment on the most significant B2B marketing and sales data providers.
The report states:
“Superior data sourcing and external privacy compliance are the strongest differentiators across a broad set of data capabilities. Anteriad provides outsourced business development, including calling capabilities in 30 languages, which directly affects its ability to source and verify data. Expanded buying group capabilities are another highlight."
Forrester identified, researched, and evaluated 11 B2B marketing and sales data providers, noting that these vendors are the "most significant ones“ on the market today. We are proud to be recognized as a Strong Performer, a recognition that we feel reflects our work as a full-funnel, global B2B growth partner powered by verified data and strategic analytics.
When building your shortlist, independent recognition matters.
Anteriad was among the vendors evaluated on 27 criteria and received the highest scores possible in criteria where we believe B2B marketers need it most: Buying Group Detail, Data Sourcing, Privacy Framework Certification and Transparency, and Supporting Services and Offerings.
Data Quality
Compliance
Buying Group Intelligence
Full-Funnel Support
Anteriad received the highest possible score of 5 out of 5 in four key criteria:
1
Privacy Framework Certification and TransparencyForrester defines a score of 5/5 in this criterion as standing out for privacy and compliance and going above and beyond the requirements of each global region. Having also received top ranking as a Neutronian Certified data provider, this recognition adds to a growing body of third-party recognition of our privacy-first approach.2
Data SourcingForrester defines a score of 5 in this criterion as having superior data sourcing capabilities, gathering the widest range of data types, including differentiated levels of human-verified data, powered by outsourced business development capabilities, including calling in 30 languages. 3
Buying Group DetailForrester points to Anteriad's superior capabilities to predict product-specific buying groups, calling out "expanded buying group capabilities" as a highlight of our offering.
4
Supporting Services and OfferingsForrester notes that Anteriad offers 'an impressive breadth of supporting services,' including data consulting, sourcing, unification, and marketing activation — the kind of full-funnel support that we believe sets a true growth partner apart from a traditional data vendor."Anteriad offers an impressive breadth of supporting services to complement its core data offering, which includes data consulting, sourcing, and unification projects in addition to the marketing activation services typically expected from an outsourced marketing partner."
Customer Feedback on Anteriad
"References appreciated the ability to source and manage data, enabling a one-stop shop for the database…"
Why Anteriad?
Recognized as a full-service marketing partner with a privacy-first approach and industry leading buying group capabilities, Anteriad is uniquely positioned to help B2B marketers accelerate engagement and drive defensible revenue outcomes. No hefty technology fees. No lengthy platform onboarding. Just verified data, strategic analytics, and a partner committed to your growth at every stage of the funnel.
Forrester’s Take
"Anteriad is a compelling option for organizations that are also looking for marketing execution support, especially those that prioritize privacy-compliant data acquisition and lack strong internal data unification resources."
You will also find us in:
The Forrester Wave™: Intent Data Providers For B2B, Q1 2025
Anteriad is a Strong Performer and received the highest possible score in the future-proofing data collection, data integration and delivery, and data security and compliance criteria.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
Frequently Asked Questions
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What is a Forrester Wave?
A Forrester Wave is a comprehensive guide for buyers evaluating purchasing options in a specific technology marketplace. The methodology involves a rigorous, equitable process for assessing and comparing technology vendors. The ultimate goal is to provide buyers with an objective, comprehensive guide to help them make informed technology purchasing decisions.
Why is a Forrester Wave important for buyers of marketing and sales data and marketing services?
For B2B marketers building a shortlist of marketing and sales data providers and marketing services partners, The Forrester Wave™:
Marketing and Sales Data Providers for B2B, Q1 2026 offers an objective, side-by-side view of how providers stack up rather than buyers needing to rely on vendor-produced materials alone.
What does it mean that Anteriad is a Strong Performer?
Strong Performer is one of three positions in the Forrester Wave framework: Leaders, Strong Performers, and Contenders. It means Anteriad was evaluated as being among the 11 most significant B2B marketing and sales data providers in the market. For buyers, we believe it signals that Anteriad is a credible, proven option worth serious consideration, particularly for organizations that need a partner combining privacy-compliant data with full-funnel marketing execution support.
What makes Anteriad different from the other providers in this evaluation?
The Forrester Wave™:Marketing and Sales Data Providers for B2B, Q1 2026 included 11 providers spanning pure data vendors, sales intelligence platforms, and marketing technology companies. We believe what sets Anteriad apart is its position as a full-service marketing partner, not just a data vendor. Forrester notes that 'superior data sourcing and external privacy compliance are the strongest differentiators across a broad set of data capabilities,' adding that 'expanded buying group capabilities are another highlight.' Anteriad also received the highest possible score of 5 out of 5 in four criteria: Privacy Framework Certification and Transparency, Data Sourcing, Buying Group Detail, and Supporting Services and Offerings.
How does Anteriad approach data privacy and compliance, and why should that matter to me?
Privacy and compliance are not an afterthought at Anteriad. They are built into how data is sourced, verified, and delivered. Anteriad received the highest possible score in the Privacy Framework Certification and Transparency criterion in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026, and independently is ranked in the Top 1% for data quality and transparency as a Neutronian Certified data provider. For buyers, that means you can activate Anteriad data with confidence, knowing it is built to meet rigorous global privacy standards.
Why is Anteriad’s score of 5 out of 5 on Buying Group Detail important?
B2B buying decisions are rarely made by a single person. Research consistently shows that multiple stakeholders are involved in most enterprise purchase decisions, and marketing and sales teams that engage the full buying group rather than individual leads see stronger results. Anteriad received the highest possible score in the Buying Group Detail criterion in this evaluation, with Forrester specifically calling out 'expanded buying group capabilities' as a highlight. With Anteriad's Dynamic Buying Group profiles, your team can identify and reach all members of the buying group for your products at each target account, improving your chances for delivering increased pipeline.
Can Anteriad help if I do not have strong internal data resources?
Yes, and this is specifically where Forrester positions Anteriad as a compelling option. Many organizations struggle with fragmented data, limited internal unification capabilities, or a lack of bandwidth to manage complex data programs. Anteriad's model is built for exactly this situation. Beyond supplying data, Anteriad offers data consulting, sourcing, unification services, and full-funnel marketing activation, all under one roof. Forrester notes that reference customers value Anteriad as a "one-stop shop for the database…" reducing the need to manage multiple vendors and disconnected systems.
How does Anteriad source and verify its data, and what makes it different?
Anteriad received the highest possible score in Data Sourcing. Forrester describes a score of 5 in this criterion as having superior data sourcing capabilities, gathering the widest range of data types including differentiated levels of human-verified data. A key differentiator is Anteriad's outsourced business development capability, which includes calling operations in 30 languages. This enables Anteriad to source and verify data through direct human interaction at a scale and in markets where most competitors rely on automated methods alone, resulting in higher accuracy and more reliable contact records for your campaigns.
How do I get The Forrester Wave : Marketing and Sales Data Providers for B2B, Q1 2026 report?
You can access the full report here. The report includes Anteriad's detailed scorecard, profiles of all 11 evaluated providers, and Forrester's guidance on how to select the right provider for your specific needs.