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Audience Identification + Activation
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels.
Demand Generation + Performance Marketing
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Analytics + Intelligence
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Anteriad Marketing Cloud
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.

Checklist: How to Select an Intent Data Provider

Checklist: How to Select an Intent Data Provider

Investing in an intent data solution is one of the best decisions you can make for your go-to-market strategy. However, there are a lot of solutions out there, and you need to make sure you’ve chosen one that will give you a return on that investment.

Key things to look for:

  • First, Second, and Third-party Data

    Having more data sources paints a much clearer picture of your audience and their true intent. It also prevents incorrect information from tainting the dataset.

  • Powerful Analytics Capabilities

    To get the greatest return on your investment, find a provider with the ability to analyze and weigh intent signals to find meaningful patterns.

  • Broad Range of Online Activity Data

    To get a better idea of intent, it is critical to monitor various online channels to identify prospects truly interested in your product or service.

  • Security and Privacy Compliance

    It is important for the solution to provide:

     Full transparency to customers as to what you plan to do with their data.
    A clear path to opt-out of communications and to control their data.
    Timely reporting for any security lapse so it can be remediated quickly.

  • Recent Data

    By tapping into fresh data, marketers can focus their attention on prospect behavior that reflects current market conditions and business needs.

  • Seamless Integrations

    An intent data tool should help all marketers do their jobs more efficiently through automated transfers of data with CRM, marketing automation, and data management platforms.