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AnteriadJanuary 12, 20243 min read

Five reasons to use Enhanced Intent to connect with in-market buyers

Companies are tired of guesswork when trying to filter through the noise of identifying the buying patterns of their target customers. With buying cycles increasing and purchasing decisions taking longer, accurately targeting companies that are currently in market is vital to accelerate pipeline and revenue generation.

The value of intent data in B2B sales:

Traditional intent data refers to information that provides anonymous signals and insights into the online behavior and activities of individuals or companies. It reveals the specific actions and signals that indicate a potential interest or intention to purchase a product or service. This data is typically collected from various online sources, such as website visits, search queries, content downloads, social media interactions, and more.

In B2B sales, intent data is invaluable when trying to identify high-potential leads as it provides sales teams with a deeper understanding of consumer behavior and buying intent. This leads to more precise targeting, highly personalized messaging, and offers tailored to address specific pain points and challenges potential customers are facing.

What sets Enhanced Intent apart from other intent data solutions?

Currently piloting in EMEA only, Enhanced Intent is a different approach to collecting and processing intent signals and this is because it is firstly based around multilingual human verified conversations that have verified GDPR compliance. Thousands of conversations each month are then analyzed by Artificial Intelligence and Machine Learning tools to digitally verify the human-collected intent.

Unlike traditional intent that can be layered onto firmographic and technographic data in marketing automation platforms, Enhanced Intent is only available as part of a digital media spend and not as a feed. Using Enhanced Intent for advanced segmentation of ideal customer profiles, companies that have been flagged with human and AI verified intent are targeted programmatically and socially and those companies that engage with your brand, product are service are then further called to verify intent and consent. Those contacts are then passed back as compliant opportunities to call by the client.


How does Enhanced Intent work?

5 reasons to use Enhanced Intent:

Enhanced Intent can supercharge your pipeline and help you get in front of the right people at the right time. By incorporating Enhanced Intent into your marketing strategy you can expect:

  1. Higher Conversion Rates: Engage with prospects when their interest is at its peak, leading to higher conversion rates and shorter sales cycles.
  2. Precise Targeting: Tailor your messaging based on the specific needs and preferences of each prospect, increasing the relevance of your communications.
  3. Strategic Insights: Gain deep insights into the pain points and challenges faced by your target audience. Craft solutions that resonate and address their unique concerns.
  4. Maximized ROI: Stop wasting resources on cold leads. Invest your time and energy where it matters most – on prospects who are actively seeking solutions like yours.
  5. Data-Driven Decisions: Better decisions start with better data. Replace guesswork with data-driven decision-making. Make informed choices backed by real-time, actionable insights.


Anteriad Spotlight:

  • Human verified: The Anteriad Knowledge Exchange conducts 1000s of local language calls per month, generating valuable data points and insights across the EMEA market.
  • AI powered: Enhanced Intent uses AI, ML and NLP to digitally verify intent signals from human conversations. It also checks compliance and other signals that are captured at the contact and company level not via clicks, cookies, or searches.
  • Multilingual: Enhanced Intent’s human verification capability is powered by teams of BDR agents who call across EMEA. Enhanced Intent can verify intent and compliance in: English, French, German, Dutch, Italian, Spanish, Portuguese, and Arabic.
  • Cookie-proof compliant data: Information is sourced through phone conversations rather than Web activity such as searches, downloads, or cookies, meaning the data is linked to the company and contact and not IP addresses.
  • Consent Builder: Anteriad's agents contact companies that have interacted with your brand and call the decision makers at that company to reaffirm intent, consent and to receive information and a call back from client to give an additional human verification layer.