IT marketing leader sees 133% lift with Anteriad B2B marketing solutions

A major IT marketing provider saw a 133% lift in campaigns and 6x ROI after partnering with Anteriad. 

Challenge

The company relied on traditional marketing—phone, direct mail, events—while buyers shifted to online-first preferences like email and digital content. They needed a modern, scalable strategy to engage resellers and generate higher-quality leads. 

Solution

Anteriad revamped their approach with data-driven, digital-first marketing: 

• Targeted audience insights: Identified partners that were early adopters to key online channels, guiding resellers to smarter budget allocation.
• Programmatic advertising: Based on data analysis, deployed ads across display, video, and CTV to reach priority audiences efficiently.
• Email campaigns: Transitioned from direct mail to email, expanding reach among remote and hybrid workers.
• Attribution modeling: Measured account-level activity to optimize spend and track results. 
  
  

Results

Anteriad’s strategy transformed their client’s marketing outcomes for their customers: 

• 4.5x increase in digital budget share (from 8% to 26%).
• 133% performance lift with Anteriad’s unique intent-based targeting.
• 250% higher click-through rates than industry averages (.25% vs. .1%).
• 6x ROI: A $48,000 investment drove over $300,000 in new business. 

By modernizing their approach, the client achieved 99% YOY growth, unlocking significant revenue opportunities for themselves and their reseller network.