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What is Intent Data?

What is intent data? Understanding buyer intent

B2B intent data is a powerful tool to help you get in front of your next customer. Understanding buyer intent and how to use intent is key to getting started.

Watch our quick video to find out what intent data is and the benefits of intent data for identifying and targeting in-market prospects.

Ready to learn more about how to use intent data and work with intent data providers? Read our Quick Start Guide to Intent-Based Marketing.