4 marketing resolutions of a data-smitten marketer

2025, here we come! As a data-obsessed marketer, I’m diving into the new year with laser focus, unwavering excitement, and a heart full of data-driven ambition. My resolutions? To elevate my campaigns and embrace the power of data precision marketing. It’s all about making meaningful connections, achieving unparalleled ROI, and letting the numbers do the talking. 

If you're looking for some inspiration for your own data resolutions for the year ahead, here are four ideas to help you get started: 

1. Commit to certified data 

Data is like the foundation of a house: without a solid base, everything crumbles. But here’s the twist—not all data is created equal. Certified data is where the magic happens. It’s not just about having loads of data; it’s about having data that drives results. 

Don't just take our word for it. Anteriad's Neutronian Certified data outperforms non-certified third party data when it’s tested with Causal IQ. In fact, it doesn’t just perform—it dazzles: 

• 33% and 52.5% lower cost per acquisition 
• 50% better brand lift 
• 52% higher click-through rate 

The results speak for themselves. Certified data isn’t just a badge of honor; it’s a key to success. It’s the difference between campaigns that fizzle out and ones that set the marketing world on fire. So this year, commit to data that’s been tested, proven, and certified to deliver results. No compromises. 

2. Find your perfect audience 

Gone are the days of broad strokes and generalities. This year, make it your mission to connect with your perfect audience—the ones who resonate, engage, and convert. 

And how do you find them? By layering multiple data points. Successful marketers don’t just rely on one type of data. Instead, they combine insights from demographics, technographics, past campaign performance, intent signals, and more.  

According to "The 2024 B2B Marketing Outlook: The Data Confidence Divide," marketers who are confident in their personalization efforts use 3-6 different types of data. This strategy ensures you're reaching the right buyers with messages that truly click. Why waste time chasing out-of-market audiences when you can zero in on the prospects who are ready to engage? This resolution is all about precision, and I’m here for it. 

3. Go all-in on intent 

Knowing your audience is one thing. Knowing when they’re ready to buy? That’s the game-changer. 

Leverage intent data as your secret weapon for 2025. These signals—from web searches to article reads to email clicks—paint a vivid picture of who’s actively in the market. When all these signals are analyzed together, patterns emerge, revealing the buyers who are ready to make a purchase. 

Focusing on high-intent audiences means fewer wasted resources and more efficient campaigns. But intent isn’t just about closing deals. It’s also about strategic nurturing: 

• Allocate resources to build awareness with low-intent prospects. 
• Stay top-of-mind so they think of your company when they’re ready to buy. 
• Monitor intent signals to seamlessly move contacts through the funnel. 
  
  

Intent data is like having a crystal ball—but one grounded in cold, hard facts. This year, take advantage of it to make your campaigns really count. 

4. Focus on metrics that matter 

As data-minded marketers, we often find ourselves swimming in metrics. Impressions, click-through rates, return on ad spend…the list goes on. But here’s the thing: not all metrics are created equal. The key is knowing which ones to prioritize. 

For 2025, consider making marketing lift your north star. It’s not just about vanity metrics; it’s about real, measurable impact. Marketing lift helps you understand the effectiveness of all of your marketing efforts by comparing the average deal size of accounts touched by your campaigns versus those that weren’t. 

Here’s how you can plan to level up: 

• Focus on accounts with 10+ engagements to see the true impact. 
• Use marketing lift data to fine-tune strategies and prove your impact. 
• Measure not just activity, but outcomes: Look at the revenue created by customers who you engaged, not just the impressions they generated. 
  
  

2025 is the year of the data-smitten marketer 

With certified data, precision targeting, intent-driven strategies, and meaningful metrics, you're strategically positioned to make an impact like never before.  We can’t wait to see what's in store for our fellow B2B marketers in the year ahead.