Anteriad’s AI-Powered data outperforms competitors for the second year in a row

Today, brands face increasing challenges targeting audiences effectively while adhering to strict privacy standards. Many non-certified data providers fail to deliver consistent performance, resulting in higher costs and missed opportunities.

Solution 

Anteriad addressed these challenges with its Neutronian certified data, rigorously testing in partnership with Causal IQ again in 2024. The test evaluated Anteriad’s AI-powered data against non-certified third-party audience segments across key metrics like click-through rate (CTR), video completion rate (VCR), and cost per acquisition (CPA). 

Key elements of the solution included: 

• AI-driven precision: Processing 40 billion monthly intent signals to identify and target the most relevant audiences. 
• Certified data: Ensuring privacy compliance and quality for superior campaign performance. 
• Targeted approach: Reaching specific segments, including product affinity prospects and enterprise buyers. 
  
  

Results 

The test proved Anteriad’s Neutronian certified data drives significantly better marketing outcomes: 

• 50% higher brand lift for a B2B software company compared to non-certified data. 
• 33% lower CPA for a hospitality brand compared to run-of-network audiences. 
• Full-funnel success: From awareness to conversions, Anteriad’s data consistently outperformed competitors.