Anteriad’s AI-Powered Data Outperforms Competitors for the Second Year in a Row

In 2024, Anteriad's commitment to delivering high-quality, privacy-safe data was once again proven through rigorous testing with Causal. For the second year in a row, Anteriad's Neutronian Certified data outperformed non-certified third-party audience segments, underscoring the critical importance of certified data in driving successful marketing campaigns.

Test overview

Anteriad partnered with Causal to conduct a comprehensive test comparing the performance of its Neutronian Certified data against non-certified data from other providers. The test spanned various advertiser verticals, including healthcare, hospitality, and B2B software. Performance was evaluated across key metrics such as click-through rate (CTR), video completion rate (VCR), and cost per acquisition (CPA). The targeted audiences included:

• Product affinity prospects: Individuals of certain age and gender with an affinity towards specific products.
• Enterprise buyers: Director+ level professionals at companies with 250+ employees and C-Suite leaders at enterprises.

The 2024 test results reinforced Anteriad's reputation for delivering superior data quality and performance. Notable findings from the test include:

• 50% better brand lift compared to run-of-network (RON) and other non-certified 3rd party audiences for a B2B software company.
• 33% lower cost per acquisition compared to RON audiences for a hospitality organization.

AI-powered data performs 

The results also highlighted the effectiveness of Anteriad’s AI-driven data solutions. By processing over 40 billion intent signals monthly, Anteriad's AI identifies and targets the most relevant audiences with precision at scale, ensuring full-funnel impact—from brand awareness to final conversion.

Certified data matters

The consistent outperformance of Anteriad's data underscores the importance of using certified data for marketing campaigns. Certified data not only ensures higher quality and compliance with privacy standards but also drives better campaign performance and ROI.

Lisa Abousaleh, CEO and Co-Founder at Neutronian, emphasized this by stating, “Anteriad's results from the 2024 data performance testing continue to prove that privacy compliance and data quality have a positive impact on campaign results. As the privacy landscape continues to evolve, brands and agencies will need to be more selective about who they partner with, and companies like Anteriad that have focused on transparency, privacy, and data quality will be well-positioned to help them mitigate risk while achieving desired campaign performance.”

For the second consecutive year, Anteriad's Neutronian Certified data has proven to be a game-changer for advertisers. The 2024 test results with Causal confirm that certified, AI-powered data drives real results, and Anteriad continues to lead the way.