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Rob SanchezApril 29, 20242 min read

A Number of New Beginnings to Welcome Spring

Spring fever has certainly set in at Anteriad, and we’re excited about the new developments at our company that will provide customers with richer, more streamlined global solutions. Never content with one rebrand, Anteriad has recently rebranded again, this time, folding BNZSA into the Anteriad brand. We’re all excited to “make it official” that our two solutions are combined to become more than the sum of their parts. Together we make up 300 dedicated professionals in EMEA, enhancing our local expertise in that region and beyond. 

Speaking of “beyond,” we’re also thrilled to expand our presence in India, a key growth market for our customers, and now for us, too. We’re connecting this fast-growing market to the larger B2B global marketplace with solutions that provide programs to India-based companies who want to target US, EMEA and APAC as well as enterprise companies who have regional offices and budgets to target the India market. I’m excited to welcome new hires in India including Bhavesh Thakor, Managing Director, Sales, India and Middle East, Jaideep Marlur, Vice President, Sales, Sayak Ghoshal, Director, Sales, and Alisha Joseph, Sales Executive.  

We also launched new solutions, including advanced Intent Reporting capabilities, available in the Anteriad Marketing Cloud, which is designed to enhance the effectiveness of (managed) content syndication and demand generation campaigns. Our newly introduced Domain Detail View offers a comprehensive look at the performance of selected domains' intent trends alongside the delivery of leads from the customer's content syndication campaigns that track intent. Our customers can use it to pinpoint companies and domains showing increasing interest in their content over the past 90 days and get detailed rank reports to understand engagement levels. Integrating intent data, such as domain and rank, with managed service offers a unique approach to helping marketers analyze market trends, optimize campaign targeting, and tailor outreach. 

With all of this growth, I would be remiss not to mention a few new clients that we’ve welcomed from markets around the globe. StarTech and OnShape chose us for our programmatic capabilities as well as our comprehensive custom audiences. New customers include Arcesium, Today Digital, Workday EMEA, Vertex Inc. EMEA, and Qrvey, among others that chose Anteriad for our content syndication solution.  

We’ve not only been recognized by B2B marketers as the right choice for their business, we continue to be recognized by leading research organizations and certification programs, too. If you have not already read the research, Anteriad was named a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024, and a Market Leader in the Revenue Marketing Automation Solutions Report from Research in Action GmbH, Vendor Selection Matrix. Additionally, 451 Research initiated coverage of Anteriad in the Account Based Marketing sector. Q1 also marks a milestone for Anteriad’s data privacy and quality, which tied for the top score in Neutronian’s 2024 Q1 Data Privacy Scores report

This is welcome momentum that we don’t take for granted. Every day, we’re rolling up our sleeves and working with our customers to make sure that they are getting the very best data-driven marketing solutions for their business, wherever they do business.  

As always, stay in touch. Let us know how we can help you #GetInFront. 



Rob Sanchez

Rob Sanchez, an Inc. 5000 entrepreneur, has served as Anteriad’s Chief Executive Officer since 2012 and leads the vision and strategy for the company. With a career in B2B that has stretched over 25 years, he is recognized as one of the data industry’s most tenured and trusted experts and established the company as a dominant player in global B2B marketing solutions. Rob has been a member of the executive leadership team at Anteriad since its inception in 2000 and served as a Managing Partner from 2009–2012. As one of the original partners of Anteriad, he launched and grew the company’s OmniChannel suite of services into a robust Performance Marketing platform.