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Anteriad named a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024
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Report Highlight on Anteriad
"Reference customers praise the company for its level of service and ability to act as an extension of in-house marketing resources."
Forrester identified, researched, and evaluated 14 marketing and sales data providers, noting that these providers are the “top vendors in the market.”
We’re proud to be recognized as a Strong Performer in the Forrester B2B Marketing and Sales Data Providers Wave. Anteriad earned this recognition when evaluated independently across 28 criteria, receiving the highest possible score for the global delivery strategy criterion.
Get the report to learn more about the providers that:
- Drive alignment between marketing and sales execution.
- Tightly integrate across a broad range of revenue operations platforms.
- Have the depth of data, breadth of services, and range of functionality to support the needs of marketing and sales users as their primary B2B data provider
Report Highlight on Strategy
“Anteriad is a full-service marketing partner with a growing B2B data offering. While most
other marketing-first data providers prefer to roll data capabilities into a software platform
license, Anteriad takes a service provider approach.”
Why Anteriad?
We are a unique and differentiated full-funnel B2B marketing solutions provider, as the only marketing services company that was named a Strong Performer on both this wave and The Forrester Wave™: B2B Intent Data Providers, Q2 2023.
This matters because, as Forrester notes, "Accurate, timely data is foundational to driving revenue growth, but efficient and coordinated activation based on the insights provided is equally important."
Report Highlight on Data Security and Compliance
“Anteriad prioritizes compliance throughout its data collection and processing activities and has completed an exceptional array of data privacy certifications.”
Report Highlight on Global Data Delivery
“[Anteriad] focuses on demand generation execution, supported by a strong global footprint highlighted by the 2023 acquisition of BNZSA, a global sales support and sales-as-a-service provider.”
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The Forrester Wave™: B2B Intent Data Providers, Q2 2023
Anteriad is a strong performer and received the highest possible scores in the criteria of innovation, data security and compliance, accuracy and noise filtering, and data delivery.