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Rob SanchezApril 25, 20232 min read

Growth happens: Getting out in front globally and locally

Rob Sanchez, CEO of Anteriad – Anteriad is bigger and better equipped to get B2B marketers in front of their next customers faster. Our recent acquisition of BNZSA brings with it regional and local expertise across Europe and Asia in 26 different languages, bringing an incredible depth of experience that matters at the local level. Our two organizations share an approach that combines data, technology, and a differentiated high-touch client service model. We are also culturally aligned, with a strong focus on people - both our employees and our customers. 

BNZSA’s “customer-obsessed” approach is ingrained in their offering. To help B2B marketers speed up their pipeline, they’ve created the Warm Handover™, a high-touch process for delivering the highest quality prospects available. With our combination of rich B2B demand generation and ABM solutions and in-market customization at global scale, our customers get an incredible end-to-end solution.  

BNZSA joins the Anteriad team at our one-year anniversary. Since our rebrand, we have continued our global expansion and have increased the scale and agility of our offering. With cloud-based technology, we can help B2B marketers with more complex problems more easily and derive even more rich insights from our incredible data store. Scale is not our only focus. Quality is a key variable, which drives incredible value for our clients. Recently, Neutronian and Causal IQ published the results of a data-quality test, finding that our certified quality data delivered higher performance for advertisers across different industries. Advertisers in the test saw up to 50% higher CTR and 40% reduction in cost per acquisition with Anteriad data. 

It is also with great pleasure that I announce that Ken Lordy has taken on the role of Chief Product Officer, a critical position as we build out our suite of offerings. In the near term, Ken will align our product and engineering teams and optimize vendor relationships to support and impact 2023-24 revenue goals. Looking ahead, he will be focusing on our go-forward roadmap and the role of product in supporting our marketing services. Ken is a successful industry veteran with a deep understanding of what B2B marketers need to succeed in today’s complex market.  

April is a month of excitement, as everything grows green again after the winter. I’m a big fan of the promise that spring brings. We definitely feel it at Anteriad, and we hope it’s contagious. With the right team, the right data, and the right products, growth happens. 


Rob Sanchez

Rob Sanchez, an Inc. 5000 entrepreneur, has served as Anteriad’s Chief Executive Officer since 2012 and leads the vision and strategy for the company. With a career in B2B that has stretched over 25 years, he is recognized as one of the data industry’s most tenured and trusted experts and established the company as a dominant player in global B2B marketing solutions. Rob has been a member of the executive leadership team at Anteriad since its inception in 2000 and served as a Managing Partner from 2009–2012. As one of the original partners of Anteriad, he launched and grew the company’s OmniChannel suite of services into a robust Performance Marketing platform.