The B2B Marketing Leaders Forum APAC 2025, held on May 21–22 at Doltone House in Sydney, brought together over 500 senior B2B marketers from across the Asia-Pacific region. APAC’s largest B2B marketing conference celebrated its 10th birthday and continues to deliver a comprehensive and insight-rich engagement to the B2B community.
The forum featured over 70 speakers, including CMOs and marketing leaders from prominent organizations, covering topics around driving pipeline and revenue, balancing brand and performance, and leadership development.
Engaging with B2B Marketers: Insights from the Booth
As a proud sponsor for the second year in a row, Anteriad’s team had an energetic experience at the event. Now, we’re back and fueled by insight-rich conversations. Between the constant foot traffic, deep-dive conversations, and more than a few selfies 📷, we had a front-row seat to the real-world challenges and ambitions of today’s B2B marketers across ANZ and beyond. Here’s a look at what we heard, learned, and loved from the floor.
Who We Spoke With
The booth was a magnet for marketing pros across a spectrum of industries and titles, and that variety gave us great insight into how broad and nuanced the B2B marketing space is right now. From directors and heads of marketing at enterprise giants to digital managers at smaller outfits, one thing was clear: B2B marketers are driving campaign decisions and looking for smarter, more flexible ways to hit their goals.
Top Conversations and Pain Points
There was no shortage of buzz around intent data and not just curiosity for curiosity’s sake. Marketers want to understand how to validate it, report on it, and use it confidently in lean-budget environments.
Other hot topics:
- Budget efficiency: ANZ marketers in particular emphasized the need to stretch dollars further and get creative when global budgets don’t trickle down as generously.
- ABM & AI: These were top-of-mind, especially around execution and integration. There was significant interest in ABM approaches and the integration of AI to optimize marketing efforts. Marketers are eager to scale, but unsure how to start. That’s where we come in.
- Data quality: “Old data is killing us” was a sentiment we heard more than once. Concerns about the accuracy and reliability of data were prevalent, with marketers seeking solutions to enhance their data-driven decision-making. It’s a huge friction point, and something we’re excited to help solve.
What Got People Leaning In
The real-time reactions to our solutions confirmed what we know: Anteriad is reshaping how APAC marketers drive performance.
- Appointment setting in the APAC region: This opened a lot of eyes, especially among marketers newer to Anteriad. Many were surprised by the depth of our regional expertise and the ability to drive high-quality, sales-ready meetings across diverse markets—something they hadn’t previously considered as a scalable option for their teams.
- Intent data clarity & outcomes reporting: Marketers made it clear that simply having access to intent data isn’t enough. They need to understand where it comes from, how accurate it is, and what it actually translates to in terms of results. Anteriad stood out by demonstrating not only the transparency of our data sources, but also our ability to tie that data directly to measurable campaign outcomes. In turn, giving marketers confidence that they’re making informed, impact-driven decisions.
- Demand gen, plain and simple: For many first-time encounters with Anteriad, learning about our full-funnel capabilities was a game-changer. Attendees were keen to understand how our solutions could address their specific challenges and enhance their marketing strategies.
Until Next Time
The B2B Marketing Leaders Forum APAC 2025 provided valuable insights into the current challenges and interests of B2B marketers. Our interactions at the booth provided a deeper understanding of what B2B marketers are wrestling with right now. These interactions underscored the need for smarter, more strategic approaches to common marketing challenges, especially around resource allocation, data use, and campaign targeting.
Thanks to everyone who stopped by the booth (and smiled for a selfie or two). If you weren’t able to stop by, let’s connect for a quick chat to see how we can move your funnel forward.
