Spring is officially here, and with it comes longer days, fresh momentum, and a packed calendar for B2B marketers. As we move into Q2, the industry is shifting fast—AI advancements, cookie deprecation, and evolving data privacy regulations are keeping marketers on their toes. It’s a time of both challenge and opportunity, and having the right partners and insights is more critical than ever.
If you’re searching for an Intent Data Provider, I encourage you to take a look at the recently released Forrester Wave™: Intent Data Providers for B2B. We’re proud to be recognized as a Strong Performer, especially as the landscape has changed and advanced dramatically over the last two years. Anteriad earned this recognition when evaluated independently across 21 criteria, receiving the highest possible score in the future-proofing data collection, data integration and delivery, and data security and compliance criteria.
B2B marketing does best when it’s built on a strong data foundation, and we are focused on delivering just that – at a global scale. The report notes that our customers describe Anteriad’s execution as “highly targeted, and multiple references praise both its transparency and affordability.” Our customers accelerate success and scale with confidence because they are able to see and understand the data that’s driving performance. We’re not just data vendors, we’re strategic, consultative partners focused on helping our customers achieve their goals.
Companies are in need of true strategic partners today more than ever as B2B marketing is on the front lines during a lot of change. Consider the following elements that B2B marketers need to manage as they also work to achieve their company goals:
- AI - both new AI tools and strategies as well as changes to customer behavior as they embrace AI themselves.
- Cookie loss - Data signals are eroding and brands need to use new data
- Data privacy - Data regulation is tightening and companies need to handle huge amounts of data safely.
- Data scale - Real-time access to deep and comprehensive data sets to reach their entire target audience effectively.
Anteriad gives B2B marketers access to more data at a global level and delivers cutting-edge solutions to solve market challenges.
The industry's upheaval was a key topic at the Adobe Summit in Las Vegas last week, where marketers shared how their organizations are navigating innovations like Agentic AI and strategies focused on customer centricity. My APAC team in Sydney will be exhibiting at the B2B Marketing Forum 2024 APAC in May, where I expect many of the same topics will be discussed by marketers on the other side of the globe.
Next month, I’ll be attending the Imaginarium Summit with my CMO Lynn Tornabene in the Berkshires. The Imaginarium Summit isn’t your typical conference—it’s an exclusive retreat where a select group of CMOs, CEOs, and industry pioneers come together to shape the future of B2B marketing and sales. This isn’t just another networking event; it’s a high-caliber experience featuring deep discussions, fireside chats, and curated moments—think a private showing at The Clark Art Institute, top-tier networking, and luxury, modern accommodations.
Only 50 people attend, and every conversation is next-level. It’s invitation-only, and here’s the twist—you can only attend once. No repeats. If you’re interested in joining this one-of-a-kind experience, send me a note, and I’ll see if there’s a spot for you.
