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Intent data: The secret to solving your lead challenges


Are you focusing on fixing the right lead generation issue?

If you’re feeling the pressure to drive a robust pipeline—you’re not alone. But where should you prioritize to meet your goals?

B2B marketers using intent are seeing the results.

97% of those surveyed said that intent data leads drive more pipeline than non-intent.
94% of those surveyed said that intent data leads are of higher quality than non-intent leads.
86% of those surveyed agreed that intent data leads increased MQL to SAL conversions more than non-intent data leads.

The fix to your frustrations

Intent data helps you track the online activity of your target accounts to identify companies that are actively researching solutions like yours. This includes keywords searched, content downloads, pages visited, and more. By monitoring this behavior, you gain actionable insights into who is entering key stages of the buyer’s journey.

What are the cracks in your pipeline?

Use this three-minute intent data quiz to identify your particular obstacles and get a personalized guide on how to fix them.

Ready to try out our intent data for 14 days?

Get the free trial to experience Anteriad Marketing Cloud Audience Builder, robust intent monitoring, and programmatic capabilities.