We are thrilled to be named a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024. The report identified, researched, and evaluated 14 marketing and sales data providers across 28 criteria, noting that these providers are the “top vendors in the market.”
I am proud of everyone at Anteriad for the hard work we have put into making our vision a reality. We believe that Forrester’s report validates our position as a full-funnel provider of B2B marketing solutions. Forrester notes that our company “focuses on demand generation execution, supported by a strong global footprint highlighted by the 2023 acquisition of BNZSA, a global sales support and Sales as a Service provider.”
We feel it is no accident that we received the highest possible marks in the “compliant data collection” and “global delivery strategy” criteria, showcasing, in our opinion, our ability to provide a quality data solution at a global scale. In today’s B2B marketing environment, having a globally competitive offering that provides localized expertise provides the edge that puts our customers out ahead.
Data is not only a focus for us, but also a competitive differentiator. Having also been named a Strong Performer in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, we feel that this solidifies Anteriad’s standing as a major player in B2B marketing data. We’re one of only a few vendors named in both Wave reports
Anteriad was also recently named a Market Leader in the Revenue Marketing Automation Solutions Report, Vendor Selection Matrix from Research in Action GmbH. Analyst Peter O’Neill defines the participating vendors as offering, “the full orchestration, data-driven, process of providing and supporting an ongoing digital relationship with customers, and accounts, across the full customer lifecycle and organization.” I am particularly proud of our position given that 63% of the analysis is based on a survey of enterprise IT or business decision makers.
In another testament to our vision, the report notes, “Anteriad is possibly [the] closest of all the vendors to a complete Revenue Management platform. In April 2023, it acquired Spanish vendor BNZSA, a provider of international-focused B2B demand generation solutions, delivering qualified, sales-ready prospects as a service to 50+ multi-national enterprise clients, including Oracle, SAP, Acer, Dell, Fujitsu. The combined company now has the software and services with global scale and reach, as well as highly relevant local expertise in global markets, with an ability to execute campaigns in 26 languages.”
These reports provide B2B marketers with great resources for finding the B2B marketing vendor that suits their needs. We believe our strength as a full-funnel provider with rich, quality data capabilities shines through.
To learn more about how Anteriad is delivering value for B2B marketers around the globe, take a look at our case studies here.
