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AnteriadMarch 29, 20241 min read

Reflecting on 2023: A Year of Change

As we come to the end of another year, I always like to take time to reflect on the wins and the challenges we faced over the last twelve months. In what has been another tough year for the tech industry, I am immensely proud of the adaptability shown by everyone at BNZSA. We have weathered the storm, and we are stronger together for it.  

2023 has been a transformative year for BNZSA. We have always strived to “Change the Industry”, a goal that has been strongly woven into our core values as a company since I started BNZSA a decade ago.

BNZSA has big ambitions for the future; this presented us with two options, either we continued this journey alone and took the risk that it will take another ten years to develop better integrated global offerings, or we looked to partner with a company whose ambitions and values align with ours. This led to the biggest change of all for BNZSA in April of this year, when we officially joined the Anteriad team. Over the past nine months we have been working hard to fully integrate our data-driven, people-powered products and services to offer our clients comprehensive sales and marketing support on a global scale.

Again, in an effort to “Change the Industry” in September we launched inTNT, our AI powered, multilingual intent data solution, bringing GDPR compliant and validated intent to the market. I’m excited to be able to launch this product that supplements Anteriad’s global intent offering and provides our customers with the ability to get in front of more EMEA-based buyers.

As I look back on everything we have achieved as a team this year, I want to take this moment to thank my team for their hard work and dedication. I am optimistic for the outlook of 2024, and I am excited to see where the next chapter brings us as we continue to integrate our offering with Anteriad. Watch this space!