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Case Study
eLearning software provider launches successful IPO with data-driven pipeline program
1.5M
closed revenue
9.5M
pipeline
Challenge
A US-based eLearning software provider needed to expand into EMEA markets to boost its sales pipeline and meet critical pre-IPO revenue targets.
Solution
The provider partnered with Anteriad for BDR + SDR-as-a-Service to accelerate revenue growth. Key initiatives included:
- Regional focus: Entered UK, France, and DACH markets to establish a strong EMEA presence
- Lead generation: Set a target of 90 MQLs per month for consistent pipeline growth
- Resource allocation: Expanded the BDR-as-a-Service team to meet ambitious targets
- Process optimization: Deployed robotic process automation (RPA) to streamline lead delivery
- Data optimization: Enhanced database structure to maximize the utility of available data
Results
Anteriad’s tailored approach delivered measurable outcomes:
- IPO success: Achieved revenue targets, enabling a successful IPO
- Lead generation: Delivered 1,790 MQLs in under two years, surpassing the set target
- Revenue impact:
- €880K closed revenue from EMEA BDR efforts
- $1.5M closed revenue in the US following project expansion
- Market expansion: Expanded into the US with SDRs managing the full sales cycle
- Global growth: Contributed to a global sales pipeline valued at $9.5M
- Ongoing partnership: Success of the pilot secured a contract renewal