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Case Study

eLearning software provider launches successful IPO with data-driven pipeline program

1.5M closed revenue
9.5M pipeline

Challenge

A US-based eLearning software provider needed to expand into EMEA markets to boost its sales pipeline and meet critical pre-IPO revenue targets. 

Solution 

The provider partnered with Anteriad for BDR + SDR-as-a-Service to accelerate revenue growth. Key initiatives included: 

  • Regional focus: Entered UK, France, and DACH markets to establish a strong EMEA presence
  • Lead generation: Set a target of 90 MQLs per month for consistent pipeline growth
  • Resource allocation: Expanded the BDR-as-a-Service team to meet ambitious targets
  • Process optimization: Deployed robotic process automation (RPA) to streamline lead delivery
  • Data optimization: Enhanced database structure to maximize the utility of available data

Results 

Anteriad’s tailored approach delivered measurable outcomes: 

  • IPO success: Achieved revenue targets, enabling a successful IPO
  • Lead generation: Delivered 1,790 MQLs in under two years, surpassing the set target
  • Revenue impact: 
    • €880K closed revenue from EMEA BDR efforts
    • $1.5M closed revenue in the US following project expansion
  • Market expansion: Expanded into the US with SDRs managing the full sales cycle
  • Global growth: Contributed to a global sales pipeline valued at $9.5M
  • Ongoing partnership: Success of the pilot secured a contract renewal

The power of BDR + SDR-as-a-Service

Talk to an Anteriad expert about how BDRs and SDRs can benefit your business and solve your marketing challenges,let's chat.