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The State of the B2B CMO

Insights, benchmarks, and top takeaways from leading CMOs on the biggest challenges and untapped opportunities shaping B2B marketing in 2024—and beyond.
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The State of the B2B CMO cover

A snapshot of insights, benchmarks, and learnings from leading CMOs about challenges and opportunities for B2B marketing

New technologies and data offer unprecedented opportunities (and challenges) to today’s CMOs. Stay ahead of the evolving B2B marketing landscape by leaning into the insights from your peers. 

In April 2024, around 50 industry-leading CMOs gathered at The Imaginarium Summit to discuss the future of B2B marketing and the best tools and strategies to drive real results. This report, created by The Imaginarium, Anteriad, and Octane11, lays out the key insights and action items from these discussions. 

Read the report for insights and takeaways on: 

  • The role of the modern B2B CMO 
  • Practical applications for AI  
  • Key strategies for brand differentiation 
  • Research findings on data strategy, evolving audiences and fostering authenticity 
  • Aligning marketing and sales with account-based experience 
  • And more!