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How To Expand Your Digital Audiences with Kathi Gray

Do you need help to reach your target audiences in the digital age? Look no further than Kathi Gray, Digital Marketing Manager at OpenText, for expert advice on expanding your digital audiences.

Gray knows first-hand the challenges that come with engaging influencers and other Buying Group personas in the fast-paced world of digital marketing. But with intent data and a willingness to listen and adapt, she has found success in optimizing multi-channel digital strategies to reach key members of her target audiences.

In today’s digital landscape, the focus has shifted from educating prospects to engaging them with quick, compelling messaging. And while this may seem like a daunting task, Gray argues that it has actually led to building stronger relationships with customers and co-workers.

So if you want to expand your digital audiences and stay ahead of the competition, watch Kathi Gray’s discussion on optimizing digital strategies.