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Rob SanchezJanuary 26, 20242 min read

Starting out the New Year ahead with rock solid data and technology

What do you need to get ahead early this year and stay ahead? Access to better insights, strategies for getting in front of more of the right prospects, superior data, AI-based technology and analytics that can help you scale at a global level are reaching the right prospects at the right time. These are all critical components to a winning marketing strategy in 2024.


We’ve done a lot of the heavy lifting so that you can get out in front and stay there this year across all of these areas, starting with data. At Anteriad, success starts from the ground up, and that means having a rock solid approach to our data privacy, quality and transparency. I’m thrilled that for the fourth quarter in a row, Neutronian has ranked Anteriad as one of the top 1% of data companies when it comes to data privacy best practices and data quality standards. In Q4, we not only placed in the top 10, we also improved our score from the previous quarter. Our data team, led by Chief Data Officer Karie Burt is continuously pushing to improve, and it pays off for us and most importantly for our customers.


Having great data is just one component of a winning approach to data-driven B2B marketing. If you’re worried that your organization needs to make some changes in order to be more competitive, take a look at our recent research report on The Data Dead Zone. We break out the five top signs that you might be falling behind your peers such as incomplete data, lack of intent data, lead scoring issues and the all important use of B2C tactics and insights to address the “consumerization” of today’s B2B buyer – who wants to use digital channels, does self-guided research, and prefers self-service transactions. Data Heroes embrace new B2C data-driven marketing, use intent data and are confident in their lead scoring. See what you need in order to become a Data Hero – we’re here to help you!


It’s also important to understand the features that a good B2B marketing partner can provide for critical marketing strategies. When it comes to ABM, a great place to start is the Marketing Vendor Spotlight on ABM, which features Anteriad among 26 top vendors. The report helps simplify the process of choosing the right ABM partner. Anteriad received the highest possible score in three of the four key criteria: market momentum, customer focus, price versus value, and implementation success.


If you’re ready to advance even further, 2024 is the year to move from AI experimentation to AI implementation. AI has gotten more advanced and comes in many forms, from generative AI that can automate and speed up tasks and even generate content to deep learning algorithms that can help predict your next best action and help you prioritize the right leads and deliver the right touch to move prospects through the funnel. My recent article provides a good overview of the different ways that AI is helping B2B marketers drive higher performance.


Got more ideas for getting ahead in 2024? Please reach out to us, we’re here to help you set those ideas in motion!


Rob Sanchez

Rob Sanchez, an Inc. 5000 entrepreneur, has served as Anteriad’s Chief Executive Officer since 2012 and leads the vision and strategy for the company. With a career in B2B that has stretched over 25 years, he is recognized as one of the data industry’s most tenured and trusted experts and established the company as a dominant player in global B2B marketing solutions. Rob has been a member of the executive leadership team at Anteriad since its inception in 2000 and served as a Managing Partner from 2009–2012. As one of the original partners of Anteriad, he launched and grew the company’s OmniChannel suite of services into a robust Performance Marketing platform.