Progress keeps you growing, makes you relevant, and puts you out in front.
As an entrepreneur, progress is in my DNA and is in Anteriad’s DNA, too. In 2000, I co-founded this business with a few like-minded people. Even then, we were progressive. We were data-first, focused on driving marketing excellence at scale for our customers who at the time were mostly focused on “real life” marketing, including events and direct mail.
Very quickly, we saw the looming opportunity of digital and knew that many marketers didn’t have the tools or the roadmap to make the shift. We evolved to serve them, and built innovative solutions to help B2B marketers capture the growing importance of digital. As we added team members, we all shared this vision to deliver success for B2B marketers in a world of change.
Staying Ready Through Every Shift
Our focus on building the solutions, services and team that gets customers out in front has served us well during major market shifts. During the COVID-19 pandemic, nearly all marketing went digital. With our progressive stance, we were more than ready. Not only did we already have a suite of scaled digital solutions, we embraced the sea of change and used it to push our business further - helping our customers reach their audience in entirely new ways.
During that time, our acquisition of top notch B2B marketing companies also set us up as a global enterprise, scaled to work with the world’s largest organizations with the most cutting-edge technology. We’re now fueled by AI analytics, operating 24/7 to deliver ROI for B2B marketers worldwide.
Progress doesn’t happen by accident. It comes from people with purpose, putting data to work, staying focused on what matters, and pushing ahead even when the market shifts.
Honoring 25 Years of Dedication
As we uphold our value of collaboration and celebration, it is my privilege to acknowledge eight remarkable colleagues who have been part of Anteriad's journey since day one. Together, they have played pivotal roles in shaping the essence of Anteriad for a quarter century. Who would have thought?!
Please join me in congratulating:
- Monique De Alto, Executive Vice President
- Chris Blohm, SVP, Performance Marketing
- Steve Bonafide, SVP, Audience Identification & Activation
- Erin Armstrong, VP, Audience Identification & Activation
- Heather O’Brien, VP, Audience Identification & Activation
- Lisa O’Keefe, Senior Director, Audience Identification
- Nicole Calisi, Manager, Data Solutions
- Sonja James, Manager, Customer Success
Their dedication, expertise, and commitment have been key drivers of our success and have shaped our culture and values. Many of our earliest clients are still with us today, reflecting strong, lasting partnerships built on trust and mutual growth. Their constant pursuit of excellence inspires us to always Get In Front.
That mindset has powered our growth at Anteriad, and it can power yours, too. We are grateful for our customers of the past 25 years and look forward to the new challenges and opportunities that we will face together. Join us!
