Skip to content
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
Jonathan ThomasDecember 20, 20233 min read

Discover the power of voice search going into 2024

2023 provided many twists and turns in the PPC Landscape. This was a year that had marketers looking for new and creative ways to further develop business…or perhaps maintain that of years prior. But what if I were to tell you there’s a simple yet effective solution that costs nothing, is accessible to all users, and only requires your voice?

The Voice Search Revolution is rapidly redefining how users input their search queries into Google and Bing.  Digital Assistants like Siri and Alexa have eliminated the need for a keyboard and B2B marketers can capitalize on this ongoing phenomenon.

Before diving into some optimization tactics let’s first answer the obvious question:

What is voice search?

Voice search is the use of virtual search assistants that allow users the ability to vocalize their questions using speech recognition systems that transform what they are saying into text.  From here the text is then input as a Search Query onto the device’s default search engine platform and presents the user with relevant results. This is important for us to know because if implemented correctly onto your paid search campaigns, it could redefine the volume of traffic your campaigns are receiving from a variety of device types.

Don’t just take my word for it: Statistics further support the growth of this latest trend.  According to SEMRush, as of October 2023, 62% of Americans utilize their virtual search assistants on any device, with 45% of those searches coming directly from mobile devices. The intent behind the majority of these searches is to gather information about a specific product or service.  If voice search isn’t considered when optimizing your campaigns, you are exposing yourself to limitations in your brand awareness for both existing and prospective customers. But, if you work voice search considerations into your paid search strategy you’ll be able to set yourself up for success.


Jonathan Thomas

Read posts from Jonathan Thomas.