What gives B2B Data Heroes their superpowers?

Anteriad surveyed over 320 B2B marketers and has uncovered there are Data Heroes among us. We have a step-by-step eBook available on the marketing strategies you can use to become a Data Hero yourself, but first, get to know them. In this new infographic, we are sharing Data Heroes by the numbers to share who these mighty B2B marketers and how they are making a heroic impact.

Data Hero characteristics and achievements, including how they:

• Use the right data to target and convert audiences
• Work at companies that increased revenue in the last year
• More likely to prove value with refined target audiences
• More likely to have improved click-through rates
• More likely to reach next quarter's goals
• More likely to have significant budget increases this year

How they do it, including marketing strategies like:

• More use buying group scoring
• More use a managed service to access and manage intent data
• More use intent data to target audiences
• More use intent data for Account-Based Marketing (ABM)
• More planning significant increases in intent data use this year
• More confident in using intent data to target audiences