Rob Sanchez, CEO of Anteriad – I am glad to report that our Technology Marketing Exchange was a huge success, bringing together some of the biggest B2B marketing brands for two days of thought leadership and conversation. After many months of virtual events, it’s especially rewarding to have everyone gather in person. Together, we were able to dig into what’s really driving growth for B2B marketers today, and discuss how to make the most of advances in data, analytics and technology.  

We heard from clients like Cisco, Forbes and ServiceNow about the data-driven marketing programs that are driving growth for their companies: 

1. Cisco shared how they use insights to develop the right marketing mix – especially relevant now that most B2B buyers prefer digital channels for much of their decision making.  
2. ServiceNow shared how they earned an impressive 180X ROI from their demand gen approach through their partnership with Anteriad. 
3. Forbes discussed the inner workings of their successful content marketing machine. 
4. Winterberry group provided research about what’s ahead for 2023 and invited our speakers to participate in a panel to weigh in on their expectations.

The momentum continues with our next event this week: Get in Front, Milwaukee! This long-running event for B2B marketers in ecommerce, merchandising and associations will dive into customer insights and key growth drivers including targeted email and data orchestration.  We look forward to welcoming our clients to this event.

If you can’t join us, there’s plenty of engaging thought leadership right on our site, including a new blog, Breaking Down the Data: Marketing Revenue and Budgets.

We’re not just providing thought leadership, of course. Our products and solutions are driving great B2B marketing for our clients every day. We recently announced that we’ve partnered with TransUnion to bring our best-in-class audience solutions to the TruAudience Data Marketplace, including our intent data as well as a huge selection of other tailored B2B insights.

The company is also growing. Year-to-date as of mid-September, we’ve seen 30% global growth and 15% more customer wins compared to last year. Read more about it here.

As much as I love to see our company grow, meeting with clients at our events is the highlight of what I do.  Our company is focused on getting out in front, but we can only do that by delivering the best in B2B marketing for our clients every day so that they can close more business faster. 

Be well.