Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must choose a DSP solution. Advertisers purchase ad space (programmatic direct) […]
Read MoreThe Future of Display Ads without Third-party Cookies
By Craig WeissCOO, Anteriad News that Google plans to block third-party cookies in its Chrome browser, likely by sometime in 2022, sent B2B marketing and display advertising platforms scrambling for […]
Read MoreProgrammatic Partnership: A Clear Snapshot of Buyer-Seller Transparency
How would you best describe the modern-day buyer-seller relationship within the B2B world? In recent years, the traditional buyer-seller relationship has evolved to bring out a strategic programmatic partnership. The […]
Read More5 Major Questions You Should Ask When Measuring Programmatic Ad Campaigns
How interested are you in gaining specific insights into how your target audience reacts to your ads? How important is it for your company to understand what your target audience […]
Read MoreBranding or Lead Generation? For B2B, 2022 will need to be a smart mix of both
With Terry Arnold, Vice President of Marketing, Anteriad If there’s one thing B2B sales and marketing pundits agree on, it’s that the COVID-19 pandemic accelerated a spending shift to digital […]
Read MoreProgrammatic display: essential ‘breakwater’ for moving opted-in leads toward closed business
With Ken Lordy, Senior Vice President, Product Management, Anteriad Programmatic display advertising is a staple of B2B marketing. We often say here at Anteriad that programmatic lifts all your marketing […]
Read MoreIntegrated Media? An Achievable Goal with Programmatic Services
Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is small or inexperienced, that’s no excuse to ignore programmatic advertising, […]
Read MoreHow to Grow Programmatic Ad Revenue with Intent Data
Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet Advertising Revenue Report” showed a 12.2% increase in digital ad […]
Read MoreWhy Limit Your Reach? Audience Targeting without the Cookies
The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it’s also an opportunity for artful advertisers to establish stronger data practices. Audience Targeting without Third-Party Cookies […]
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