4 Tips to Get Started With Programmatic Advertising

How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must choose a DSP solution. Advertisers purchase ad space (programmatic direct) […]

The Future of Display Ads without Third-party Cookies

By Craig WeissCOO, Anteriad News that Google plans to block third-party cookies in its Chrome browser, likely by sometime in 2022, sent B2B marketing and display advertising platforms scrambling for […]

Programmatic Partnership: A Clear Snapshot of Buyer-Seller Transparency

How would you best describe the modern-day buyer-seller relationship within the B2B world? In recent years, the traditional buyer-seller relationship has evolved to bring out a strategic programmatic partnership. The […]

5 Major Questions You Should Ask When Measuring Programmatic Ad Campaigns

How interested are you in gaining specific insights into how your target audience reacts to your ads? How important is it for your company to understand what your target audience […]

Branding or Lead Generation? For B2B, 2022 will need to be a smart mix of both

With Terry Arnold, Vice President of Marketing, Anteriad If there’s one thing B2B sales and marketing pundits agree on, it’s that the COVID-19 pandemic accelerated a spending shift to digital […]

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

With Ken Lordy, Senior Vice President, Product Management, Anteriad Programmatic display advertising is a staple of B2B marketing. We often say here at Anteriad that programmatic lifts all your marketing […]

Integrated Media? An Achievable Goal with Programmatic Services

Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is small or inexperienced, that’s no excuse to ignore programmatic advertising, […]