Driving demand may seem like it’s all about the numbers, but creativity is often the ingredient that takes it the extra mile. Every year, half of the viewing audience at […]
Read MoreSEO Tips to Help You Get in Front
SEO is a hot topic right now. A quick Google search for “search engine optimization” will give you about 344 million results. Using the more common acronym “SEO” renders 1.3 […]
Read MoreHow to Start Using Buying Groups
In our last blog (B2B Buying Groups: What You Should Know), we discussed the importance of marketing to buying groups to help drive your bottom line. Simply put, understanding the […]
Read MoreB2B Buying Groups: What You Should Know
The way companies make buying decisions has changed over the last decade. Gone are the days of one person making a decision and writing a check. For better or worse, […]
Read MoreThe Right Approach to Modeling Can Make a Big Difference for B2B Marketers
Anteriad’s Stephen Easter, Director of Analytics, featured in CMS Wire. The B2B customer is a tough person to market to. They prefer to be left alone to research online, and […]
Read More4 Signs You May Be Suffering from Must-Increase-SEM-Budget Syndrome
What do we want? Increased Budget! When do we want it? Now! Of course, we do. However, one common issue management faces – no matter the department – is a […]
Read MoreThe Most Expensive Phrase in Business: “We’ve Always Done It This Way” – Part Three
The relationship between the marketing and creative departments is one of the most underrated within your organization. Our team has seen first-hand that when these departments are in sync they are much more likely to produce incredibly relevant AND financially impactful content for your organization. Yet communication between these two departments is often kept to a minimum…
Read MoreThe Most Expensive Phrase in Business: “We’ve Always Done It This Way” – Part Two
(December 5, 2019) Far too often we work with clients where financial goals are not supported with historical data. In an age where data visibility is becoming the norm, many companies are stilling tying on the blindfold and throwing darts when it comes to making financial predictions.
Read MoreThe Most Expensive Phrase in Business: “We’ve Always Done It This Way” – Part One
(December 4, 2019) “We’ve Always Done It This Way” is the sworn enemy of an open, progressive organization that is always looking to improve. In this four part series, MeritDirect’s BI + Analytics group will share stories of encountering and overcoming “WADITW” from across our client base, touching on non-branded and branded search, forecasting and the marketing-creative relationship.
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