A data strategy encompasses the full process of how you collect, manage and use your data. Having a strategy in place means you know how you’ll handle your data from […]
Read MorePower Lead Generation Campaigns with Intent Data
Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, […]
Read MoreAnteriad and Neutronian: Committed to Data Quality and Compliance
Data is critical to every element of a marketer’s job, but within the marketing data that exists today, there is a conflict. This strife pits data privacy and security against […]
Read MoreData and Martech Trends for 2023
2023 is almost here. An upcoming new year means many of us are taking a look at the past year and making plans for the year ahead. What can we […]
Read MoreWhat Are High-Growth Companies Doing Differently?
Everyone wants to grow their business, but it can be challenging to pinpoint the right moves to set your company up for success. We pulled some insights on what growing […]
Read MoreBreaking Down the Data: Data Management
In this blog series, we’re taking a closer look at some of the results from our 2022 Outlook on Data and Technology report. So far, we’ve discussed revenue and budgets […]
Read MoreBreaking Down the Data: Strategy Pays Off
Our recent study with Ascend2 (The 2022 Outlook on Data and Technology: A Year of Herding Cats and Black Holes) provided insight into how marketers approach data and technology in […]
Read MoreBreaking Down the Data: Marketing Revenue and Budgets
We’re diving deeper into some of the data from our recent State of Data and Technology in 2022 report through a three-part blog series, Breaking Down the Data. These insights will […]
Read MoreData Driven Marketing: What It Is and Why It’s So Effective
Data Driven marketing works. But you don’t have to take our word for it. The underlying principle of data driven marketing is that your data should speak for itself – […]
Read More