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Data

Power Lead Generation Campaigns with Intent Data

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, […]

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Data

Anteriad and Neutronian: Committed to Data Quality and Compliance

Data is critical to every element of a marketer’s job, but within the marketing data that exists today, there is a conflict. This strife pits data privacy and security against […]

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Data

Data and Martech Trends for 2023

2023 is almost here. An upcoming new year means many of us are taking a look at the past year and making plans for the year ahead. What can we […]

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B2B Digital Marketing

What Are High-Growth Companies Doing Differently? 

Everyone wants to grow their business, but it can be challenging to pinpoint the right moves to set your company up for success. We pulled some insights on what growing […]

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Data

Breaking Down the Data: Data Management 

In this blog series, we’re taking a closer look at some of the results from our 2022 Outlook on Data and Technology report. So far, we’ve discussed revenue and budgets […]

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Data

Breaking Down the Data: Strategy Pays Off

Our recent study with Ascend2 (The 2022 Outlook on Data and Technology: A Year of Herding Cats and Black Holes) provided insight into how marketers approach data and technology in […]

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Data

Breaking Down the Data: Marketing Revenue and Budgets

We’re diving deeper into some of the data from our recent  State of Data and Technology in 2022 report through a three-part blog series, Breaking Down the Data. These insights will […]

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Data

Data Driven Marketing: What It Is and Why It’s So Effective

Data Driven marketing works. But you don’t have to take our word for it. The underlying principle of data driven marketing is that your data should speak for itself – […]

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