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Data

Breaking Down the Data: Strategy Pays Off

Our recent study with Ascend2 (The 2022 Outlook on Data and Technology: A Year of Herding Cats and Black Holes) provided insight into how marketers approach data and technology in […]

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Data

Breaking Down the Data: Marketing Revenue and Budgets

We’re diving deeper into some of the data from our recent  State of Data and Technology in 2022 report through a three-part blog series, Breaking Down the Data. These insights will […]

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Data

Data Driven Marketing: What It Is and Why It’s So Effective

Data Driven marketing works. But you don’t have to take our word for it. The underlying principle of data driven marketing is that your data should speak for itself – […]

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Data

The Top 5 (ok 6) Data Mistakes that Marketers Make

Databases allow sales and marketing to reach customers and nurture relationships more effectively (and efficiently). If they’re designed properly and used correctly, they are the marketing “secret sauce.” Unfortunately, this […]

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Data

The Success of a Marketing Campaign Relies on Data 

Rob Sanchez, CEO of Anteriad – With the arrival of fall, many B2B marketers get serious about budgeting and strategy for the coming year. In 2023, data is a priority. […]

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Data

How to Conduct a Data Audit

Data. The backbone for strategies and campaigns. For your marketing to be data-driven, your data must be validated. Your single source of truth identified.  Ben Grossman, Chief Strategy Officer at […]

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Data

The Marketer’s Guide to Customer Data Platforms (CDPs) 

Customer Data Platforms (CDPs) are gaining popularity with marketing teams. But what are they? Why are people using them? How are they different than what you already have in your […]

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Account Based Marketing

How to Start Using Buying Groups 

In our last blog (B2B Buying Groups: What You Should Know), we discussed the importance of marketing to buying groups to help drive your bottom line. Simply put, understanding the […]

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