Anteriad’s Stephen Easter, Director of Analytics, featured in CMS Wire.

The B2B customer is a tough person to market to. They prefer to be left alone to research online, and they are picky, looking for a solution that fits complex needs, perhaps for a number of stakeholders. The days of sending a big catalogue or dropping customers into a generic home-page are over. Like B2C customers, a more personalized approach works better.

Read Stephen’s article in its entirety at CMS Wire.

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