The marketer, like the chef, has to think about the entire process. Getting the lead in the door is just one step in a long process. That lead is actually a prospect, after all, and should be treated to content and marketing outreach that nurtures their journey in tune to the sales process.

Chris Blohm, SVP Performance Marketing at Anteriad, provides a five step plan for planning and coordinating marketing execution to deliver better quality leads that convert.

Read his article in its entirety published in Martech Series.