The Five-Step Plan To Delivering Better Leads

Posted January 4, 2022

The Five-Step Plan To Delivering Better Leads

Posted January 4, 2022

The marketer, like the chef, has to think about the entire process. Getting the lead in the door is just one step in a long process. That lead is actually a prospect, after all, and should be treated to content and marketing outreach that nurtures their journey in tune to the sales process.

Chris Blohm, SVP Performance Marketing at Anteriad, provides a five step plan for planning and coordinating marketing execution to deliver better quality leads that convert.

Read his article in its entirety published in Martech Series.