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Ebooks

Outlook for B2B Marketing: A Market in Transformation whitepaper

Did you know? B2B marketing spending is expected to grow from $49.9 billion to reach $70 billion in the US through 2026. Based on 200 senior executive survey responses from […]

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Ebooks

4 Steps to Become a Data Hero

In our recent research, The 2023 Marketing Data Impact Report, we learned how today’s marketers are building and converting audiences, improving metrics, and driving pipeline—all while under increasing amounts of […]

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Ebooks

Effective Content Syndication Strategies: A Marketing Guide for Successful Campaigns

This guide provides valuable information on how to implement content syndication strategies in your marketing campaigns to increase brand awareness, generate leads, and drive conversions. A content syndication strategy involves […]

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Ebooks

10 Ways to Put Intent Data to Work

Intent-Based Marketing Series: Part 3 In our previous eBooks in this series (Part 1: Quick Start Guide and Part 2: Using Intent at Every Stage of Your Funnel), we established […]

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Ebooks

Intent at Every Stage of Your Funnel

Intent-Based Marketing Series: Part 2 Are you looking to optimize your marketing funnel and increase conversions? Look no further! Our eBook offers expert insights on how to leverage B2B intent […]

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Ebooks

Data and Tech: Enterprise B2B Marketing Priorities for 2023

Are you looking for effective strategies to enhance your enterprise B2B marketing plans? Our recent study with Ascend2 reveals how these big B2B marketing organizations are focusing on B2B data […]

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Ebooks

How to Develop a Demand Strategy

For the most part, businesses face the same challenges when it comes to driving demand. They know what they want to accomplish, but they don’t necessarily have the budget or […]

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Ebooks

Quick Start Guide to Intent-Based Marketing

Intent-Based Marketing Series: Part 1 Welcome to the Quick Start Guide to Intent-Based Marketing resource page! Here, you’ll find valuable information about how to implement intent marketing in your strategy […]

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