We recently had the pleasure of hosting our client OpenText on stage at this year’s Forrester B2B Marketing Summit to discuss five years of our successful partnership. Since the start of our relationship OpenText has earned more than 6X ROI from a host of large and small improvements across their ABM and demand gen business. 

 Overall, we’ve helped OpenText generate $20M in pipeline with a highly consultative approach that has included deep account analysis, new lead scoring models, updates to marketing campaign strategies and a specialized focus on high-value target accounts and buying groups. The OpenText marketing team has been able to take the lead as solution providers in their industry with Anteriad as their partner and guide. 

 In addition to 6X ROI, our collaboration has helped OpenText generate: 

• 25% increase in INQ-to-MQL conversion  
• 30% increase in MQL-to-SQL conversion  
• Over $20mm in direct pipeline activity  
• Over $166mm in influenced pipeline  

 OpenText originally approached Anteriad to help improve their lead quality, scope and scale when they had limited account development and a complex sales cycle. With a focus on intent data, and a consultative approach, Anteriad quickly delivered positive returns for OpenText and forged a productive partnership that has driven increasing returns until today. It’s exciting to work so closely with the team at OpenText and move forward working on a strategy to test, analyze and improve as well as implement new innovations that have helped them to take the lead in their market. 

Read the case study to learn more about how our partnership has put OpenText out in front of the competition and in front of more customers.