As Sherlock Holmes said, “I never guess. It is a capital mistake to theorize before one has data.” For business-to-business marketers, this statement has never been more true. With an opportunity to capture growth in front of us, many B2B marketers are planning to increase spending on new channels and new technologies.

Rob Sanchez, CEO at Anteriad, on the importance of data insights and tech-enabled solutions to solidify growth and gain a competitive advantage.

Read Rob’s complete article at Forbes Business Council.