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Data Solution

The Marketer’s Guide to Customer Data Platforms (CDPs) 

Customer Data Platforms (CDPs) are gaining popularity with marketing teams. But what are they? Why are people using them? How are they different than what you already have in your […]

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B2B Digital Marketing

Laser-Focused on Delivering B2B Solutions

Rob Sanchez, CEO of Anteriad – We are excited to announce that Anteriad’s Marketing Cloud has been named a winner of the Product of the Year in the 2022 Sales […]

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Account Based Marketing + Demand Management

Why Is ABM Important? 

More than 100 years ago, retail magnate John Wanamaker was famously quoted saying, “Half my advertising spend is wasted; the trouble is, I don’t know which half.”  A century later, […]

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Account Based Marketing + Demand Management

How to Start Using Buying Groups 

In our last blog (B2B Buying Groups: What You Should Know), we discussed the importance of marketing to buying groups to help drive your bottom line. Simply put, understanding the […]

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B2B Digital Marketing

Learn How OpenText Has Earned 6X ROI to Take The Lead In Their Market 

We recently had the pleasure of hosting our client OpenText on stage at this year’s Forrester B2B Marketing Summit to discuss five years of our successful partnership. Since the start […]

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Leadership Thoughts

B2B Buying Groups: What You Should Know 

The way companies make buying decisions has changed over the last decade. Gone are the days of one person making a decision and writing a check.  For better or worse, […]

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Leadership Thoughts

How In-Person And Virtual Events Can Coexist In The Future Of B2B Marketing

Dee Blohm, SVP, Marketing at Anteriad, featured in Forbes Communications Council. For a B2B marketer, there is nothing like a great in-person event—the perfect venue, top-notch speakers, great food and […]

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Account Based Marketing + Demand Management

Intent Data: What It Is and Why You Need It

We all need information to get our jobs done. Every obstacle is met with a question: what is the next step, how do we accomplish this, why does this affect […]

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