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Data

A Marketer’s Guide to Data Strategy

A data strategy encompasses the full process of how you collect, manage and use your data. Having a strategy in place means you know how you’ll handle your data from […]

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Data

Power Lead Generation Campaigns with Intent Data

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, […]

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Data

Anteriad and Neutronian: Committed to Data Quality and Compliance

Data is critical to every element of a marketer’s job, but within the marketing data that exists today, there is a conflict. This strife pits data privacy and security against […]

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Leadership Thoughts

Happy Holidays from Anteriad

At the end of the year, I always find time to reflect on the past twelve months and take away lessons that will drive me, the team, and our customers […]

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Thought Leadership

Our Take on 3 B2B Marketing Predictions for the New Year

If there is one constant at each year’s end, it’s that there will be countless predictions made for the next year. As B2B marketers, we like to be ahead of […]

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Data

Data and Martech Trends for 2023

2023 is almost here. An upcoming new year means many of us are taking a look at the past year and making plans for the year ahead. What can we […]

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Marketing Technology

3 Takeaways from Get In Front, Milwaukee!

Lauren Taber’s Highlights from Get In Front, Milwaukee! We recently hosted Get In Front Milwaukee! — an event that brought marketers together to discuss their successes, challenges and future outlooks. […]

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Marketing Technology

3 Steps For Analytics Success

You can’t have marketing without analytics. Well, you can— but you’ll have a hard time finding success without the ability to create strategies around it, optimize against it, and measure […]

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