Rob Sanchez, CEO of Anteriad – It’s 2023, and with it comes a fresh outlook, and likely, fresh goals to hit. With the uncertain economy, many B2B marketers need to reach their […]
Read MoreA Marketer’s Guide to Data Strategy
A data strategy encompasses the full process of how you collect, manage and use your data. Having a strategy in place means you know how you’ll handle your data from […]
Read MorePower Lead Generation Campaigns with Intent Data
Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, […]
Read MoreAnteriad and Neutronian: Committed to Data Quality and Compliance
Data is critical to every element of a marketer’s job, but within the marketing data that exists today, there is a conflict. This strife pits data privacy and security against […]
Read MoreHappy Holidays from Anteriad
At the end of the year, I always find time to reflect on the past twelve months and take away lessons that will drive me, the team, and our customers […]
Read MoreOur Take on 3 B2B Marketing Predictions for the New Year
If there is one constant at each year’s end, it’s that there will be countless predictions made for the next year. As B2B marketers, we like to be ahead of […]
Read MoreData and Martech Trends for 2023
2023 is almost here. An upcoming new year means many of us are taking a look at the past year and making plans for the year ahead. What can we […]
Read More3 Takeaways from Get In Front, Milwaukee!
Lauren Taber’s Highlights from Get In Front, Milwaukee! We recently hosted Get In Front Milwaukee! — an event that brought marketers together to discuss their successes, challenges and future outlooks. […]
Read More3 Steps For Analytics Success
You can’t have marketing without analytics. Well, you can— but you’ll have a hard time finding success without the ability to create strategies around it, optimize against it, and measure […]
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